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Skate Life
"Intellectually deft and lively to read, Skate Life is an important addition to the literature on youth cultures, contemporary masculinity, and the role of media in identity formation." ---Janice A. Radway, Northwestern University, author of Reading the Romance: Women, Patriarchy, and Popular Literature "With her elegant research design and sophisticated array of anthropological and media studies approaches, Emily Chivers Yochim has produced one of the best books about race, gender, and class that I have read in the last ten years. In a moment where celebratory studies of youth, youth subcultures, and their relationship to media abound, this book stands as a brilliantly argued analysis of th...
Skate Life
"Intellectually deft and lively to read, Skate Life is an important addition to the literature on youth cultures, contemporary masculinity, and the role of media in identity formation." ---Janice A. Radway, Northwestern University, author of Reading the Romance: Women, Patriarchy, and Popular Literature "With her elegant research design and sophisticated array of anthropological and media studies approaches, Emily Chivers Yochim has produced one of the best books about race, gender, and class that I have read in the last ten years. In a moment where celebratory studies of youth, youth subcultures, and their relationship to media abound, this book stands as a brilliantly argued analysis of th...
Skateboard Studies
Skateboarding is not immediately associated with university research projects. It is first and foremost a physical activity, and no scholarly approach can substitute for the empirical knowledge gained through the act of skateboarding itself--the movement of the body with and on a skateboard.Nevertheless, the theoretical implications of this movement and its spatial, cultural, and social settings are ripe for exploration within a number of different academic disciplines. The publication provides a comprehensive insight into these discourses.Since skateboarding can influence and touch upon so many aspects of our everyday life through its unique appropriation of and relation to the urban environment, the theoretical reflections and discursive explorations it triggers can alter the way we think and move.
Food Blogs, Postfeminism, and the Communication of Expertise
Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. Food blogging is big business, and cooking dinner has transformed from domestic drudgery into creative personal expression. What impact is all this discourse about food, cooking, and eating having on the women who create and consume these conversations? Alane L. Presswood examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. The relationships between individual brands, reader communities...
Mothering through Precarity
In Mothering through Precarity Julie A. Wilson and Emily Chivers Yochim explore how working- and middle-class mothers negotiate the difficulties of twenty-first-century mothering through their everyday engagement with digital media. From Facebook and Pinterest to couponing, health, and parenting websites, the women Wilson and Yochim study rely upon online resources and communities for material and emotional support. Feeling responsible for their family's economic security, these women often become "mamapreneurs," running side businesses out of their homes. They also feel the need to provide for their family's happiness, making successful mothering dependent upon economic and emotional labor. Questioning these standards of motherhood, Wilson and Yochim demonstrate that mothers' work is inseparable from digital media as it provides them the means for sustaining their families through such difficulties as health scares, underfunded schools, a weakening social safety net, and job losses.
Writing About Screen Media
Writing About Screen Media presents strategies for writing about a broad range of media objects – including film, television, social media, advertising, video games, mobile media, music videos, and digital media – in an equally broad range of formats. The book’s case studies showcase media studies’ geographical and industrial breadth, with essays covering topics as varied as: Brazilian telenovelas, K-pop music videos, Bombay cinema credit sequences, global streaming services, film festivals, archives, and more. With the expertise of over forty esteemed media scholars, the collection combines personal reflections about writing with practical advice. Writing About Screen Media reflects the diversity of screen media criticism and encourages both beginning and established writers to experiment with content and form. Through its unprecedented scope, this volume will engage not only those who may be writing about film and other screen media for the first time but also accomplished writers who are interested in exploring new screen media objects, new approaches to writing about media, and new formats for critical expression.
Skateboarding LA
Inside the complex and misunderstood world of professional street skateboarding On a sunny Sunday in Los Angeles, a crew of skaters and videographers watch as one of them attempts to land a “heel flip” over a fire hydrant on a sidewalk in front of the Biltmore Hotel. A staff member of the hotel demands they leave and picks up his phone to call the police.Not only does the skater land the trick, but he does so quickly, and spares everyone the unwanted stress of having to deal with the cops. This is not an uncommon occurrence in skateboarding, which is illegal in most American cities and this interaction is just part of the process of being a professional street skater. This is just one of...
Cupcakes, Pinterest, and Ladyporn
Media expansion into the digital realm and the continuing segregation of users into niches has led to a proliferation of cultural products targeted to and consumed by women. Though often dismissed as frivolous or excessively emotional, feminized culture in reality offers compelling insights into the American experience of the early twenty-first century. Elana Levine brings together writings from feminist critics that chart the current terrain of feminized pop cultural production. Analyzing everything from Fifty Shades of Grey to Pinterest to pregnancy apps, contributors examine the economic, technological, representational, and experiential dimensions of products and phenomena that speak to, and about, the feminine. As these essays show, the imperative of productivity currently permeating feminized pop culture has created a generation of texts that speak as much to women's roles as public and private workers as to an impulse for fantasy or escape. Incisive and compelling, Cupcakes, Pinterest, and Ladyporn sheds new light on contemporary women's engagement with an array of media forms in the context of postfeminist culture and neoliberalism.
The Juggling Mother
Who is the juggling mother, the woman who quietly flicks dried cereal off her blazer while running a corporate empire? The Juggling Mother explores this figure of contemporary mothering in media representations: a typically white, middle-class woman on the verge of coming undone because of her unwieldy slate of labours. Mothers who frantically juggle paid and unpaid work demands do not threaten the way labour is organized. In fact, as Amanda Watson demonstrates, they are model neoliberal workers who uphold white privilege – along with ableist notions of mastery, capacity, and productivity – because of a desire for political visibility and social inclusion. The Juggling Mother makes the controversial case that unfair labour distributions are publicly celebrated, intentionally performed, and intimately felt. Mothers with the most power are thus complicit in the exclusion of less privileged ones – and in their own undoing.
My Life as a Night Elf Priest
"Ever since the creators of the animated television show South Park turned their lovingly sardonic gaze on the massively multiplayer online game World of Warcraft for an entire episode, WoW's status as an icon of digital culture has been secure. My Life as a Night Elf Priest digs deep beneath the surface of that icon to explore the rich particulars of the World of Warcraft player's experience." —Julian Dibbell, Wired "World of Warcraft is the best representative of a significant new technology, art form, and sector of society: the theme-oriented virtual world. Bonnie Nardi's pioneering transnational ethnography explores this game both sensitively and systematically using the methods of cul...
