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The Influencer Industry
A critical history of the social media influencer's rise to global prominence.
Creator Culture
Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Cultur...
Selling the American People
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, tech...
Intersectionality in the Muslim South Asian-American Middle Class
This book uses everyday consumption as a lens to analyze how South Asian Muslim American women negotiate racial, religious, gendered, classed, and often political identities. In particular, Ternikar examines the use of food and clothing as well as social media accounts among this important immigrant population, offering new insight that goes beyond examining Muslim American women through the lens of hijab. This timely and nuanced interdisciplinary study draws on both sociology of consumption theory and intersectional feminism and will be valuable for courses in gender and women’s studies, sociology of consumption, and women and religion.
Research Methodologies for Auto/biography Studies
This collection of short essays provides a rigorous, rich, collaborative space in which scholars and practitioners debate the value of different methodological approaches to the study of life narratives and explore a diverse range of interdisciplinary methods. Auto/biography studies has been one of the most vibrant sub-disciplines to emerge in the humanities and social sciences in the past decade, providing significant links between disciplines including literary studies, languages, linguistics, digital humanities, medical humanities, creative writing, history, gender studies, education, sociology, and anthropology. The essays in this collection position auto/biography as a key discipline fo...
Cultures of Authenticity
This volume contains an Open Access Chapter. This collection explores the complex and controversial idea of authenticity. Addressing the concept from an interdisciplinary perspective and offering a diverse range of topical cases.
The Maternal Imagination of Film and Film Theory
This book challenges common sense understandings of the unconscious effects of cinema and visual culture. It explores the castrating power of the early modern witch and the historical belief that pregnant women could manipulate and distort body image as figurative analogies for feminist theories of objectification and the male gaze. Through developing this history as an impure but lively analogy, this book serves as a provocation against the dominant imagining of objectification. It offers innovative analyses of a wide-ranging selection of films and topics including Joyce Wieland’s Water Sark (1964) and its resonance with the works of John Cage and Stan Brakhage; the documentary Histoires d’A (History of Abortion, 1973), which contributed to the successful legalisation of abortion in France; the Hong Kong horror film Dumplings (Jiaozi, 餃子 2004), where foetal cannibalism serves up an image of censorship; and the dual productions The Book of Mary (Le livre de Marie) and Hail Mary (Je vous salue, Marie, 1985) by Anne-Marie Miéville and Jean-Luc Godard that figure a self-reproducing virgin who hears herself while remaining a virgin, unseen.
Momfluenced
How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we’re all just a couple of clicks away from a better, more beautiful experience of motherhood. Linen-clad momfluencers hawking essential oils, parenting manuals, baby slings, and sponsored content for Away suitcases make us want to forget that the reality of mothering in America is an isolating, exhausting, almost wholly unsupported endeavor. In a culture which denies mothers basic human rights, it feels good to click “purchase now” on wha...
The Authenticity Industries
In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Indu...
Immediacy
Why speed, flow, and direct expression now dominate cultural style Contemporary cultural style boosts transparency and instantaneity. These are values absorbed from our current economic conditions of "disintermediation": cutting out the middleman. Like Uber, but for art. Immediacy names this style to make sense of what we lose when the contradictions of twenty-first-century capitalism demand that aesthetics negate mediation. Surging realness as an aesthetic program synchs with the economic imperative to intensify circulation when production stagnates. "Flow" is the ultimate twenty-first-century buzzword, but speedy circulation grinds art down to the nub. And the bad news is that political tu...
