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Dosen Merdeka
Kebijkan Merdeka Belajar Kampus Merdeka (MBKM) yang dicetuskan menteri pendidikan,kebudayaan Riset dan Teknologi Nadiem Makariem cukup mengejutkan segenap sivitas akademika di tanah air. proses pendidikan di jenjang pendidikan tinggi dirasa sangat monoton dan kurang berinteraksi dengan dunia usaha dan dunia industri. jam terbang mahasiswa dalam mempraktekkan kemampuannya sesuai dengan bidang ilmu kurang teraplikasikan dengan lapangan kerja secara nyata. Beban SKS untuk menempuh matakuliah yang sarat dengan teori tidak sebanding dengan jumlah SKS matakuliah praktek. Buku ini mencoba untuk memberikan berbagai perspektif pada implementasi MBKM di berbagai perguruan tinggi di Indonesia. 61 dosen...
Manajemen Sumber Daya Manusia
Sebagaimana diketahui bahwa gerakan Literasi Big data, Literasi Teknologi dan penguatan Literasi Manusia Berkarakter dalam memperkuat konsep Merdeka Belajar, bukan lagi hanya menjadi sebuah diskursus semata, akan tetapi sudah harus dapat diimplementasikan secara komprehensif pada setiap Institusi Pendidikan, khususnya di perguruan Tinggi, guna menyongsong era Society 5.0. Tantangan inilah yang harus dijawab dengan berbagai kegiatan ilmiah, salah satunya yang dilakukan dengan adanya penulisan buku ini. Peluang untuk menulis serta menuangkan berbagai ide dan daya nalar serta pemikiran-pemikiran cerdas harus terus dibuka dan diberikan ruang yang baik di setiap Institusi Pendidikan, sehingga dosen, mahasiswa dan seluruh unsur di dalam institusi Pendidikan dapat berkembang dalam jati diri keilmuan masing-masing.
MENGGALI PONDASI KARAKTER BANGSA DENGAN SEMANGAT SUMPAH PEMUDA
Semangat dan nilai sumpah pemuda melahirkan nilai nasionalisme. Nilai yang mengutamakan semangat kebangsaan dan memangkas aspek kedaerahan. Kesadaran untuk bersatu melalui spirit sumpah pemuda, pembangunan karakter dan pendidikan karakter diharapkan menjadi kekuatan yang masih akan terus terbangun. Nilai sumpah pemuda menjadi aplikatif ketika dilaksanakan dalam pendidikan karakter di sekolah dan kampus-kampus. Sekolah dan kampus menjadi miniature masyarakat dan miniature kebangsaan yang kompleks dan sarat nilai. Sudah waktunya sekolah dan kampus menerapkan nilai-nilai semangat sumpah pemuda dalam aktifitasnya. Melalui Buku Menggali Pondasi Karakter Bangsa Dengan Semangat Sumpah Pemuda dapat ...
World Literacy
International literacy assessments have provided ample data for ranking nations, charting growth, and casting blame. Summarizing the findings of these assessments, which afford a useful vantage from which to view world literacy as it evolves, this book examines literate behavior worldwide, in terms of both the ability of populations from a wide variety of nations to read and the practice of literate behavior in those nations. Drawing on The World’s Most Literate Nations, author Jack Miller’s internationally released study, emerging trends in world literacy and their relationships to political, economic, and social factors are explored. Literacy, and in particular the practice of literate...
Strategic Marketing Communications
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
Service Systems Engineering and Management
Recipient of the 2019 IISE Institute of Industrial and Systems Engineers Joint Publishers Book-of-the-Year Award This is a comprehensive textbook on service systems engineering and management. It emphasizes the use of engineering principles to the design and operation of service enterprises. Service systems engineering relies on mathematical models and methods to solve problems in the service industries. This textbook covers state-of-the-art concepts, models and solution methods important in the design, control, operations and management of service enterprises. Service Systems Engineering and Management begins with a basic overview of service industries and their importance in today’s econ...
Foundations of Soft Case-Based Reasoning
Provides a self-contained description of this important aspect of information processing and decision support technology. Presents basic definitions, principles, applications, and a detailed bibliography. Covers a range of real-world examples including control, data mining, and pattern recognition.
Mobile Messaging Technologies and Services
Building on the success of the first edition, Mobile Messaging Technologies and Services offers extensive new and revised material based upon the latest research and industry developments. While early implementations targeted person-to-person messaging, MMS has now evolved to facilitate such requirements as the mass delivery of time-sensitive messages for content-to-person messaging. This Second Edition exploits the technical maturity of MMS as it is poised to generate a wealth of new business opportunities across the mobile communications sector. The author provides the fundamental technical background required for SMS, EMS and MMS, and supports this with industry cutting-edge developments....
Marketing Research
This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.
IMC, The Next Generation
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships
