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The Future of Consumption
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more. Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.
Research Handbook on Luxury Branding
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
Elgar Encyclopedia of Consumer Behavior
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
The Future of Luxury Brands
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business pract...
ILR Review
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Marketing Fashion
Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, cr...
Sustainable Fashion, Migrants, Embroidery
Sustainable Fashion, Migrants, Embroidery: Ateliers of 'Social Integration' tells of community-led 'solidarity ateliers' engaged in sewing and embroidery activities which, in the Global North and Global South, are providing a vital alternative to neoliberal and neo-colonial fashion paradigms. On encountering several ateliers solidaires/sartorie sociali during her immersive fieldwork, for which she travelled to Morocco and Southern Italy, and contrasting her findings with her knowledge of parallel and analogous initiatives in London, Alessandra Lopez y Royo suggests that despite their different outlook and approach these ateliers can be inscribed within an ever-growing economy of solidarity a...
The Future of Consumption
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more. Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.
