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PEMASARAN JASA : Teori dan Penerapannya
Buku "Pemasaran Jasa : Teori dan Penerapannya" adalah panduan lengkap yang membawa pembaca dalam perjalanan mendalam ke dalam dunia pemasaran jasa. Bab-babnya mencakup berbagai aspek penting, mulai dari pengenalan konsep dasar pemasaran jasa hingga strategi harga, promosi, dan kepuasan pelanggan. Buku ini memberikan wawasan mendalam tentang bagaimana memahami kebutuhan pelanggan, mengembangkan ide kreatif, mengelola harga yang tepat, dan membangun hubungan yang kuat dengan pelanggan. Dengan penjelasan yang jelas dan contoh nyata, buku ini menjadi panduan tak ternilai bagi para profesional pemasaran dan pemilik bisnis yang ingin mencapai keunggulan dalam industri jasa yang semakin kompetitif....
Operations in Financial Services
Operations in Financial Services establishes a framework for this research area from an operations management perspective. The first section presents an introduction and provides an overview of the topic. The second section establishes links between the current state of the art in relevant areas of operations management and operations research and three of the more important aspects of operations in financial services - (i) financial product design and testing, (ii) process delivery design, and (iii) process delivery management. The third section focuses on the current issues that are important in the financial services operations area. These issues center primarily on mobile online banking and trading in a global environment. The fourth section discusses operational risk aspects of financial services. The final section concludes with a discussion on research directions that may become of interest in the future.
Structural Equation Modeling With Lisrel, Prelis, and Simplis
This book illustrates the ease with which various features of LISREL 8 and PRELIS 2 can be implemented in addressing research questions that lend themselves to SEM. Its purpose is threefold: (a) to present a nonmathmatical introduction to basic concepts associated with SEM, (b) to demonstrate basic applications of SEM using both the DOS and Windows versions of LISREL 8, as well as both the LISREL and SIMPLIS lexicons, and (c) to highlight particular features of the LISREL 8 and PRELIS 2 progams that address important caveats related to SEM analyses. This book is intended neither as a text on the topic of SEM, nor as a comprehensive review of the many statistical funcitons available in the LISREL 8 and PRELIS 2 programs. Rather, the intent is to provide a practical guide to SEM using the LISREL approach. As such, the reader is "walked through" a diversity of SEM applications that include both factor analytic and full latent variable models, as well as a variety of data management procedures.
Tourism Marketing in Bangladesh
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.
Greening the Firm
Over the last two decades environmental issues have become important in public and business policy. This book asks why firms sometimes voluntarily adopt environmental policies which go beyond legal requirements. It employs a new-institutionalist perspective, and argues that existing explanations, especially from neoclassical economics, concentrate on external factors at the expense of internal dynamics. Prakash argues that 'beyond-compliance' policies are due to two types of intra-firm processes, which he describes as power- and leadership-based. His argument is supported by analysis of ten cases within two firms - Baxter International Inc. and Eli Lilly and Company - including interviews with managers, and access to meetings and documents. This book therefore examines the internal working of firms' environmental policy in a theoretically rigorous way, providing a significant contribution to the theory of the firm. It will be valuable for students of business and environmental studies, as well as political economy and public policy.
Financial Literacy
As defined contribution pensions become prevalent, retirees are increasingly responsible for managing their own pension assets and thus their own financial literacy becomes crucial. Based on empirical evidence and new research, the book examines how financial literacy enhances retirement decision-making in ever more complex financial markets.
Fault Lines
A brilliantly written family epic that won France’s Prix Femina and was shortlisted for the Orange Prize. “An immaculate novel” (The Guardian). In a profound and poetic story, internationally acclaimed and bestselling author Nancy Huston traces four generations of a single family from present-day California to WWII-era Germany. Fault Lines begins with Sol, a gifted, terrifying child whose mother believes he is destined for greatness partly because he has a birthmark like his dad, his grandmother, and his great-grandmother. When Sol’s family makes an unexpected trip to Germany, secrets begin to emerge about their history during World War II. It seems birthmarks are not all that’s be...
Financial Inclusion in Emerging Markets
This book discusses ideas for stakeholders to develop strategies to access and use financial products and services such as deposits, loans, and fund transfer mechanism, insurance, payment services, and intermediaries, distribution channels at economical prices in order to cater to the needs of the poor and underprivileged people. Financial inclusion ensures ease of access, availability, and usage of the financial products and services to all the sections of the society. The book will help in recognizing the role of financial inclusion as one of the main drivers in reducing income inequality and thus supporting sustainable economic growth of the countries, especially of an emerging economy. The book provides conceptual and practical ideas from the practitioners, best practices from the experts, and empirical views from the researchers on the best practices and how to mitigate the challenges and issues plaguing the development of the financial inclusion.
Relationship Marketing
'Relationship Marketing: Exploring Relational Strategies in Marketing', second edition, examines relationships in marketing and how these influence modern marketing strategy and practice. A complete package of supplements is available to assist students and instructors in using this book by visiting www.booksites.net/Egan.
