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Predictive Analytics
"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Com...
The Ernst & Young Business Plan Guide
In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running. Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a...
The Ernst & Young Business Plan Guide
You'll find new tax information, a new section on how to include buying a company in your business plan, a new section that discusses the impact of information technology on keeping your business plan up-to-date, and a new section on what to include as attachments (for instance, resumes, profit analyses, agreements) to a business plan. Like its bestselling predecessor, this Second Edition covers all of the basics involved in creating a successful business plan. You'll find out why a business plan is used for more than just raising money. This Second Edition offers a revealing discussion of how both lenders and investors really evaluate a business plan. It deals with the various legal forms that a business plan can take, a decision that affects how much money can be eventually raised, the impact the federal tax code will have on the business, and the potential financial rewards for investors.
A Passion for Planning
As businesses grow and evolve, the plan that guides them needs to keep pace with the changing company. Too often, a business plan languishes on a shelf, unrevised, to be trotted out and tarted up when money is being sought. This book focuses on existing small businesses and looks specifically at the ethics of organization that guide their development. Entrepreneurs or small business owners will find the following four tools very helpful: a three-dimensional matrix that clarifies which sections of the business plan should be emphasized at the three main stages of the business life cycle development in various industries; examples of 'live' business plans in these industries, developed and used by small business owners today; commentaries on these plans by functional specialists and industry experts who evaluate the plans in the context of the business; an extensive set of resources and references, electronic, hard copy, and human, to assist the small business owner in business plan development.
Interior Design Management
Most interior designers who own - or plan to own - their own firms are at a disadvantage because they lack formal business training. This book provides them with essential information on accounting, financial analysis, revenue operation, contracts, personnel issues and more.
The Chicago Handbook of University Technology Transfer and Academic Entrepreneurship
Universities are now in the business of managing intellectual property portfolios and commercializing discoveries from their laboratories. Much of the money universities make from this is in the form of licensing revenue and IPO-related wealth. However, managing intellectual-property portfolios is still a very new business for universities, and administrators and policymakers are still uncertain about how best to navigate the many practical and fundamental issues that arise. Written for both practitioners and academics, "The Chicago Handbook of University Technology Transfer and Academic Entrepreneurship "provides a clear outline of the broad set of new practices and institutions that have s...
The Politics of Autism
The Politics of Autism investigates the truths and fictions of public understanding about autism, questioning apparent realities too sensitive or impolitic to challenge. Is there really more autism? How has the count expanded by diagnosing autism over other conditions? Have scientific methods in autism diagnosis gone hand-in-hand with autism increases? Are mild autism cases really a 'disorder,' rather than personality variant? Can autism be quiescent in childhood but truly first recognizable in adulthood? Why does popular media often portray people with autism as odd geniuses ignoring the kind of autism most have? Siegel tackles thorny issues and perennial questions: How do we weigh likely t...
The Bear Necessities of Business
Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide. Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop®, Clark also...
