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Predictive Analytics
"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Com...
The Ernst & Young Business Plan Guide
In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running. Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a...
Selling the 90s
In the midst of the hippy culture resurgence of the late 80s, Eric made a living selling tie-dyed t-shirts on Shakedown Street at Grateful Dead concerts. In 1991, his son James was born and Eric had to stop making tie-dyes, which led him to the baseball card boom. Cards led to comics led to Beanies, Magic, Power Rangers, Furbies, Yo-Yos, Pogs, and everything in between. The nation was caught up in a decade of consumer crazes. But many don't know the craziness that happened behind the scenes and sellers like Eric scrambled to keep up with the trends and get the latest hot product into your hands. Throughout this book you will learn insider secrets, meet unsavory characters, and see how the seemingly short-lived trends of 90s shaped the new millennium.
The Ernst & Young Business Plan Guide
You'll find new tax information, a new section on how to include buying a company in your business plan, a new section that discusses the impact of information technology on keeping your business plan up-to-date, and a new section on what to include as attachments (for instance, resumes, profit analyses, agreements) to a business plan. Like its bestselling predecessor, this Second Edition covers all of the basics involved in creating a successful business plan. You'll find out why a business plan is used for more than just raising money. This Second Edition offers a revealing discussion of how both lenders and investors really evaluate a business plan. It deals with the various legal forms that a business plan can take, a decision that affects how much money can be eventually raised, the impact the federal tax code will have on the business, and the potential financial rewards for investors.
A Passion for Planning
As businesses grow and evolve, the plan that guides them needs to keep pace with the changing company. Too often, a business plan languishes on a shelf, unrevised, to be trotted out and tarted up when money is being sought. This book focuses on existing small businesses and looks specifically at the ethics of organization that guide their development. Entrepreneurs or small business owners will find the following four tools very helpful: a three-dimensional matrix that clarifies which sections of the business plan should be emphasized at the three main stages of the business life cycle development in various industries; examples of 'live' business plans in these industries, developed and used by small business owners today; commentaries on these plans by functional specialists and industry experts who evaluate the plans in the context of the business; an extensive set of resources and references, electronic, hard copy, and human, to assist the small business owner in business plan development.
365 Prescriptions for the Soul
Dr. Bernie Siegel writes with humorous, down-to-earth wisdom that has improved the lives of countless readers. In 365 Prescriptions for the Soul, he treats us to his most user-friendly work of all: daily doses of inspiration and humor that gently and joyfully help us live more peaceful, loving, and fulfilling lives.
The Contents of Visual Experience
What do we see? We are visually conscious of colors and shapes, but are we also visually conscious of complex properties such as being John Malkovich? In this book, Susanna Siegel develops a framework for understanding the contents of visual experience, and argues that these contents involve all sorts of complex properties. Siegel starts by analyzing the notion of the contents of experience, and by arguing that theorists of all stripes should accept that experiences have contents. She then introduces a method for discovering the contents of experience: the method of phenomenal contrast. This method relies only minimally on introspection, and allows rigorous support for claims about experienc...
Lung Cancer and Personalized Medicine
This, the first of two volumes on personalized medicine in lung cancer, touches on the core issues related to the understanding of lung cancer—statistics and epidemiology of lung cancer—along with the incidence of lung cancer in non-smokers. A major focus of this volume is the state of current therapies against lung cancer—immune, targeted therapies against EGFR TKIs, KRAS, ALK, angiogenesis; the associated challenges, especially resistance mechanisms; and recent progress in targeted drug development based on metal chemistry. Chapters are written by some of the leading experts in the field, who provide a better understanding of lung cancer, the factors that make it lethal, and current research focused on developing personalized treatment plans. With a unique mix of topics, this volume summarizes the current state-of-knowledge on lung cancer and the available therapies.
