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"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Com...
You'll find new tax information, a new section on how to include buying a company in your business plan, a new section that discusses the impact of information technology on keeping your business plan up-to-date, and a new section on what to include as attachments (for instance, resumes, profit analyses, agreements) to a business plan. Like its bestselling predecessor, this Second Edition covers all of the basics involved in creating a successful business plan. You'll find out why a business plan is used for more than just raising money. This Second Edition offers a revealing discussion of how both lenders and investors really evaluate a business plan. It deals with the various legal forms that a business plan can take, a decision that affects how much money can be eventually raised, the impact the federal tax code will have on the business, and the potential financial rewards for investors.
In the midst of the hippy culture resurgence of the late 80s, Eric made a living selling tie-dyed t-shirts on Shakedown Street at Grateful Dead concerts. In 1991, his son James was born and Eric had to stop making tie-dyes, which led him to the baseball card boom. Cards led to comics led to Beanies, Magic, Power Rangers, Furbies, Yo-Yos, Pogs, and everything in between. The nation was caught up in a decade of consumer crazes. But many don't know the craziness that happened behind the scenes and sellers like Eric scrambled to keep up with the trends and get the latest hot product into your hands. Throughout this book you will learn insider secrets, meet unsavory characters, and see how the seemingly short-lived trends of 90s shaped the new millennium.
In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it. “Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy.” —Scott Galloway, NYU Stern Professor of Marketing; bestselling author of The Four “An antidote to today’s relentless AI hype—why some AI initiatives thrive while others fail and what it takes for companies and people to succeed.” —Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better The greatest tool is the hardest to use. Machine learnin...
The cruel Lex Luthor has poisoned crimnal John Corben. He withholds the antidote until Corben makes a promise: he will let Luthor turn him into a robot powered by kryptonite.
The acclaimed comic strip artist presents a hysterically honest, unnervingly accurate window into the minds of romantic partners. Tommy Siegel’s Candy Heats comics became an internet sensation drawing a global fanbase that included cultural luminaries from Ringo Starr to Alexandria Ocasio-Cortez. From the awkwardness of flirting during a pandemic to scrolling through disastrous dating profiles, Candy Hearts hilariously captures the secrets, lies, and misunderstandings behind every relationship. With dozens of never-before-seen comics, this book is the perfect Valentine’s Day (or Anti-Valentine’s Day) gift for your friends, lovers, and especially yourself.
Is your company ready for the next wave of analytics? Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unless you're staying on top of the latest developments, your company is wasting that potential--and your competitors will be gaining speed while you fall behind. Strategic Analytics: The Insights You Need from Harvard Business Review will provide you with today's essential thinking about what data analytics are capable of, what critical talents your company needs to reap their benefits, and how to adopt analytics throughout your organization--before it's too late. Business is changing. Will you adapt ...
An acclaimed travel writer examines the connection between surroundings and innovative ideas, profiling examples in such regions as early-twentieth-century Vienna, Renaissance Florence, ancient Athens, and Silicon Valley. --Publisher.
What do we see? We are visually conscious of colors and shapes, but are we also visually conscious of complex properties such as being John Malkovich? In this book, Susanna Siegel develops a framework for understanding the contents of visual experience, and argues that these contents involve all sorts of complex properties. Siegel starts by analyzing the notion of the contents of experience, and by arguing that theorists of all stripes should accept that experiences have contents. She then introduces a method for discovering the contents of experience: the method of phenomenal contrast. This method relies only minimally on introspection, and allows rigorous support for claims about experienc...
A professional, no matter what area he belongs to, I believe, should never think that his truth is definitive or that his way of doing or solving something is the best. And, logically, I had to get it right and wrong to reach this simple conclusion. Now, what does that have to do with the purpose of this book? This book that I have gathered important tips and advice from an elite of data science professionals from various sectors and reputable experience? After I've worked on hundreds of consulting projects and implementation of best practices in Relationship Marketing (CRM), Business Intelligence (BI) and Customer Experience (CX), as well as countless Information Technology projects, one tr...