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Public Relations For Dummies
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
New York Magazine
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Leadership Secrets of the World's Most Successful CEOs
Public relations executive Yaverbaum's book consists of exclusive interviews with top executives discussing the proven strategies, philosophies, and tactics they use to help their organizations succeed. Each chapter features a top CEO who reveals in quick-read fashion his or her most powerful leadership technique.
Leadership Secrets of the World's Most Successful CEOS
Who knows what it really takes to be an effective leader in business today? The most successful CEOs do. They are the men and women who run the #1 or #2 corporation in their industry or market niche. Leadership is such a vital skill that four out of ten U.S. corporations now have some sort of formal leadership training program in place, says author Eric Yaverbaum. His new book, Leadership Secrets of the World's Most Successful CEOs, consists of exclusive interviews with top executives discussing the proven strategies, philosophies, and tactics they use to help their organizations succeed. Each chapter features a top CEO who reveals in quick-read fashion his or her most powerful leadership technique. Readers will discover the proven management principles of the CEOs of 7-Eleven, Domino's Pizza, Grumman, Nabisco, Staples, Xerox, and dozens of other companies in all industries, large and small. Each interview includes a summary and explanation of the CEO's most powerful "leadership secret."
I'll Get Back to You
At one time or another, every one faces the challenge of advancing past an unresponsive gatekeeper and getting his or her message across to real decision makers. Now they can use over 200 field-proven strategies for converting any telephone into a powerful sales ally that gets people to return calls and produces skyrocketing sales. National print ads, media.
60 Second Solutions
With 60 practical, effective techniques that can be immediately applied to transform your management style, this essential guide covers all vital skills, including: - Understanding your role - Mastering daily tasks you should undertake - Getting heard and learning to listen - Setting goals and priorities - Becoming an inspiration - Tackling the tough stuff and troubleshooting 60 Seconds Solutions Management is both a valuable tool and an action guide that will help you to become the very best manager that you can be.
The Three Tasks of Leadership
This book unpacks business leader Max De Pree's famous definition of leadership originally given for the business world and applies it to the church. Eighteen theologians and pastors here offer essays echoing that definition. The Three Tasks of Leadership is refreshingly free of jargon, full of practical and inspirational advice, and perfect for both pastors in the field and pastors in formation. / Contributors: David Augsburger, Robert Banks, James E. Bradley, Mark Lau Branson, Sherwood Lingenfelter, Richard J. Mouw, Nancy Ortburg, Richard Peace, Charles J. Scalise, Wilbert R. Shenk, Marguerite Shuster, Siang-Yang Tan, Dennis N. Voskuil, Linda Wagener, Howard Wilson, and Walt Wright
The Leader's Pyramid
In his book, The Leader's Pyramid, Joseph Garcia provides a leadership tool that is both easy to remember and easy to apply to most management situations. Garcia offers proven leadership success based on a challenging military career and while serving as a CFO for a national nonprofit and most recently as the "Katrina CFO" for FEMA in New Orleans for three years. Garcia's Leader's Pyramid tool has allowed him to do his part to meet extraordinary mission requirements in extraordinary places. The Leader's Pyramid is built and grounded on proven principles and is valuable to all types of leaders -- experienced manager or newly promoted supervisor. Joseph blends his "walked in a leader's shoes" ...
Start Your Own Home Business After 50
Offers information to retirees on using their retirement income to build a profitable at home business.
...And the Clients Went Wild!
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!
