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The Branded Mind
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
The Advertised Mind
Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Protecting Humanity
Navi Pillay is a modern icon in the world’s efforts to protect humanity through international law and policy. She played a leading role in the multi-national operation to clean up the humanitarian dross left on the essence of modern civilization by the Rwandan Genocide of 1994. Her contributions in that effort were in virtue of her role as a judge—and, eventually, as the President—of the International Criminal Tribunal for Rwanda. From there, she went on to serve as one of the first appeal judges at the newly established International Criminal Court—another international endeavour aimed at protecting humanity through law. In time, she was fittingly appointed the United Nations High C...
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing, various theoretical and practical aspects need to be considered. The book introduces and discusses those aspects in detail, while showing several experiments performed by the authors during their attempts to measure both the cognitive activity and emotional involvement of the test subjects. In these experiments, the authors apply simultaneous EEG, galvanic skin respo...
Launch!
For over 30 years, Jen Du Plessis has been at the top of the mortgage lending industry. She has been named in the Top 200 Loan Originators in the U.S. over 5 times, and is also the Founder and CEO of The Kirney Group, Inc., a commercial lending firm and Black Fox Investments, LLC, a real estate management company. Now she's ready to share her tools, advice, strategies, and inspiration to spark growth in your practice and help you excel. Told in Jen's signature down-to-earth, no-frills style, Launch! is full of tried-and-tested advice on systems, structures, implementation, and goal setting. Whether you're a seasoned professional or just getting into the business, Jen's expert knowledge will help you reach new heights that you haven't imagined before now. Stop waiting and talking about your future success. The time is now for you to launch!
Neuromarketing
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
The Oxford Handbook of Philosophy of Economics
This volume is the first comprehensive, cohesive, and accessible reference source to the philosophy of economics, presenting important new scholarship by top scholars.
The Future Is Now: An Introduction to Prefigurative Politics
This edited collection analyses the unique characteristics of urban gardens, worker-owned coops, ecological communities, occupied factories and other social movements to demonstrate what we can learn from them in order to rethink our economies and societies.
Recent Advances in Big Data and Deep Learning
This book presents the original articles that have been accepted in the 2019 INNS Big Data and Deep Learning (INNS BDDL) international conference, a major event for researchers in the field of artificial neural networks, big data and related topics, organized by the International Neural Network Society and hosted by the University of Genoa. In 2019 INNS BDDL has been held in Sestri Levante (Italy) from April 16 to April 18. More than 80 researchers from 20 countries participated in the INNS BDDL in April 2019. In addition to regular sessions, INNS BDDL welcomed around 40 oral communications, 6 tutorials have been presented together with 4 invited plenary speakers. This book covers a broad range of topics in big data and deep learning, from theoretical aspects to state-of-the-art applications. This book is directed to both Ph.D. students and Researchers in the field in order to provide a general picture of the state-of-the-art on the topics addressed by the conference.
Exiled from Paris
This book is the author's recounting of his coming-of-age in France, from the privileged environment of an eccentric Parisian family to medieval boarding schools, before he runs away to England at the age of fifteen. Within the framework of a suspenseful and unorthodox memoir, it paints a fascinating landscape of twentieth-century France.
