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Highly Commended for the Diversity, Inclusion and Equality Award at the Business Book Awards A powerful 10 step guide to transformative entrepreneurship for under-represented people from Eric Collins, host of the award-winning Channel 4 reality business show The Money Maker. 'Eric Collins is one of the most powerful business people in Britain.' The Times __________ Step 1: Embrace the unexpected Step 2: Engage in consistent and continuous acts of disruption Step 3: Let go of small - think bigger, think global and prepare for pitfalls Step 4: Take risks using data to mitigate the downside Step 5: Put your money where your mouth is, make your resources matter Step 6: Leverage what you know Ste...
Advertising and Public Relations Law
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories af...
Applied Public Relations
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counse...
Media Law and Ethics
This is the first textbook to explicitly integrate both media law and ethics within one volume. A truly comprehensive overview, it is a thoughtful introduction to media law principles and cases and the related ethical concerns relevant to the practice of professional communication. With special attention made to key cases and practices, authors Roy L. Moore and Michael D. Murray revisit the most timely and incendiary issues in modern American media. Exploring where the law ends and ethics begin, each chapter includes a discussion of the ethical dimensions of a specific legal topic. The Fourth Edition includes new legal cases and emerging issues in media law and ethics as well as revised subj...
Political Public Relations
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
Essentials of Health Care Marketing
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Congressional Record
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