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Handbook of Frauds, Scams, and Swindles
It has been said that scammers and swindlers often display characteristics commonly attributed to good leadership. These include setting a vision, communicating it clearly, and motivating others to follow their lead. But when these skills are used by unconscionable people to satisfy greed, how can the average person recognize that foul play is afoo
Creating and Delivering Value in Marketing
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
Management Decisions for Advancing Sustainability Entrepreneurship
The book is a comprehensive exploration of the evolving landscape of sustainable entrepreneurship. Edited by esteemed academics and professionals, this book delves into critical aspects shaping the intersection of sustainability and entrepreneurship. From unveiling the influence of organizational citizenship behavior on sustainable business practices to examining the role of technology in optimizing work-life balance for entrepreneurs, each chapter offers unique insights. Contributors analyze the impact of monetary policy on sustainable economic development, explore factors affecting female entrepreneurs in family businesses, and investigate the adoption of sustainability performance and social media marketing for business growth. With a focus on empowerment through education, investment dynamics, and the transformative potential of AI-driven commerce recommendations, this book provides a holistic view of sustainable entrepreneurship. Case studies and analyses span diverse domains, including rural entrepreneurship, marginalized ventures, and sustainable consumer behavior.
The Carriage Journal
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Handbook of Marketing and Society
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of ...
Business Ethics For Dummies
The tools you need to deal with ethical dilemmas in business In today's world, it's increasingly important for all businesses and government agencies to implement ethical conduct in the workplace. Therefore, business ethics has become required coursework for most students in undergraduate and postgraduate business programs. Mapping to a business ethics course, Business Ethics For Dummies examines ethical theory and discusses the moral issues facing corporate America. It covers topics such as conflicts of interest, trade secrets and insider trading, product safety and product liability, hiring, drug testing, sexual harassment, diversity, and much more. The basics of ethics and making ethical decisions How-tos on incorporating business ethics in the workplace A discussion of moral issues facing corporate America Packed with easy-to-understand explanations and examples, Business Ethics For Dummies is a helpful resource for students, professors, business owners, managers, and CEOs who seek a clear understanding of the importance of ethics.
Marketing, Technology and Customer Commitment in the New Economy
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proven Solutions for Improving Supply Chain Performance
Proven Solutions for Improving Supply Chain Performance is a collection of about 175 descriptions of scientific management studies in the management of supply chains. Each one of the descriptions of the scientific studies is presented in readable and understandable form for individuals who probably have not had the statistical and scientific education and training to fully understand the underlying studies. The book is significantly different from the popular management literature, which is generally based on “armchair” theories that have little basis on fact, and seldom have been scientifically verified. Although the book is targeted for the supply chain manager/administrator, it can also be used as a supplementary reader in such courses as Operations Management, Service Systems Management, Manufacturing Management, Purchasing Management, and, of course, in Supply Chain Management courses.
