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CURRENT STUDIES IN COMMUNICATION SCIENCES- 1
In this book, we have prepared a special selection to create an edited book among the papers presented at the International Communication Symposium “Communication in the Millennium” and the Health Communication Symposium. This year, the 19th of our long-running symposium series, known as “Communication in the Millennium” or “CIM” among communication academics, was held between 12-14 October 2022 at Anadolu University Faculty of Communication Sciences in Eskişehir. The symposium’s e-book, which includes the papers and abstracts presented at the symposium, has also been published on our website. You can access the history of the symposium and all published proceedings at the fol...
The Power of the Media in Health Communication
Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and can have an impact on issues such as health promotion or health literacy. Health presentation in the media has a significant social impact because this type of message is important in changing people's beliefs, attitudes and behaviours relating to health and in promoting health-related knowledge among the target audience. The present volume provides an interdisciplinary and multicultural contemporary approach to the controve...
Corporate Reputation and the News Media
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.
Handbook of Research on Cyberchondria, Health Literacy, and the Role of Media in Society’s Perception of Medical Information
Cyberchondria is characterized by a pattern of excessive health-based search behaviors that are likely to increase health anxiety or distress, heightened by ever-increasing access to and normalization of technology use and the internet specifically. The internet can be a source of valuable medical information and is an efficient vehicle for awareness-raising and dissemination; however, it can increase anxiety in audiences without medical knowledge or training and can pose a challenge to the traditional gatekeepers of medical knowledge and expertise. Technological advances are accelerating rapidly; however, concomitant to this acceleration, an epidemic of online mis- and dis-information that ...
Communicating Science
Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.
Frontiers in Clinical Drug Research - Anti-Allergy Agents
Frontiers in Clinical Drug Research - Anti-Allergy Agents is a book series comprising of a selection of updated review articles relevant to the recent development of pharmacological agents used for the treatment of allergies. The scope of the reviews includes clinical trials of anti-inflammatory and anti-allergic drugs, drug delivery strategies used to treat specific allergies (such as inflammation, asthma and dermatological allergies), lifestyle dependent modes of therapies and the immunological or metabolic mechanisms that are of interest to researchers as targets for new drugs. The third volume of this series brings 5 reviews which cover the following topics: H1 receptor selectivity, chronic spontaneous urticaria therapy, smooth muscle cell Ca2+ signaling pathway targeting for asthma therapy, allergic rhinitis and endosomal toll-like receptors. Frontiers in Clinical Drug Research - Anti-Allergy Agents will be of interest to immunologists and drug discovery researchers interested in anti-allergic drug therapy as the series provides relevant cutting edge reviews written by experts in this rapidly expanding field.
All Around the Nose
This book is designed to provide all the information required for a sound understanding of diseases of the nose and paranasal sinuses and the surgical techniques used in their management. After an opening section on basic science, clinical and radiological assessment is explained and individual chapters focus on conditions ranging from infectious diseases, allergic rhinitis, and nasal polyposis to trauma, malignancies, and skin diseases. A wide variety of surgical techniques are then described with the aid of high-quality illustrations, covering nasal airway procedures and surgical approaches to the paranasal sinuses, including diverse endoscopic and image-guided procedures, nasal reconstruction, and endonasal and external rhinoplasty. The book is a collaborative project between the new generation of Turkish specialists and well-known experts from across the world. It will be of value for ENT doctors in all countries, as well as for students and trainees and those working in ENT-related fields such as maxillo-facial surgery, pediatrics, allergology, neurology, infectious diseases, and neurosurgery.
Disiplinlerarası Bir Alan Olarak DİJİTALLEŞME
Dijital teknolojilerde özellikle son dönemde yaşanan gelişmeler, iletişim biçimlerimizden ekonomik faaliyetlerimize; habere olan yaklaşmamızdan etik anlayışımıza; gündelik hayat pratiklerimizden tüketim alışkanlıklarımıza kadar birçok alanda etkili olmaktadır. Özellikle 2000’li yılların ilk dönemlerinden itibaren sürekli gelişim gösteren dijital çağ hem kuramsal hem de uygulamalı boyutlarıyla iletişim akademisyenleri tarafından tartışılagelmekte; bu konuda hem olumlu hem de olumsuz bakış açıları alanyazında kendisine yer bulmaktadır. Bir dijital devrimin yaşandığı ve hayatın giderek daha da kolaylaştığı savının yanında pek çok değerin de yok olduğu, gözetlenen bir toplumun ortaya çıktığı, benliklerin birer tüketim nesnesi haline geldiği gibi farklı savlar ve distopik öngörüler de mevcuttur. Güncel konuların ele alındığı bu kitapta alana katkı sağlayacak 11 özgün çalışma yer almaktadır.
Kitle iletişim araçları MEDYA: Medya’nın birey ve toplumsal yapıya etkileri
Günümüz küresel dünyada geleneksel kitle iletişim araçları olan radyo, televizyon ve yazılı basın (gazeteler) son 20 yıl içerisinde gelişen bilim ve teknolojiye bağlı olarak değişim ve dönüşüme uğramıştır. Bu değişim sürecinde, geleneksel medyalar gelişmiş bilişim teknolojileri (BT) ile ağ (network) yapı destekli olarak evrilerek sayısal formlara dönüşmüşlerdir. Adına dijital medya denen yeni form medyalarda bilgi ve haber akışı ağırlıklı olarak TV ve Internet (web) medyası üzerinden dijital formda gerçekleştirilmektedir. Son 20 yılda yeni bir medya formu ve türü doğmuştur, adına Internet medyası dediğimiz bu yeni medya türü; Inte...
