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Marketing For Dummies
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what...
Me to We
For everyone who has ever yearned for a better life and a better world, Craig and Marc Kielburger share a blueprint for personal and social change that has the power to transform lives, one act at a time. Through inspirational contributions from people from all walks of life, the Kielburgers reveal that a more fulfilling path is ours for the taking when we find the courage to reach out. Me To We is an approach to life that leads us to recognize what is truly valuable, make new decisions about the way we want to live, and re-define the goals we set for ourselves and the legacy we want to leave. Written by individuals who have followed the Me To We philosophy, including Oprah Winfrey, Richard Gere, Queen Noor, and Archbishop Desmond Tutu. Above all, it creates new ways of measuring happiness, meaning, and success in our lives, and makes sure these elusive goals are attainable at last. Best of all, Me to We is relevant to all readers including parents, young people, seniors and business leaders providing practical ways on how to incorporate this philosophy into your lives. Be inspired and share the feeling with your neighbours, friends and family. Your life will never be the same!
Online Marketing
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Marketing Management
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Digital Marketing for Entrepreneurs
This book shows you how to create all the elements of a marketing system designed to meet the needs of your business. It includes all the lessons and exercises necessary to walk you through the steps to create a marketing plan capable of running a fully functional marketing and sales system. A marketing system consists of the tools, processes and strategies necessary to grow your business and generate, capture and nurture leads. This book explains everything you need to know to create these essential elements for your own marketing system.
Business
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Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager "Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, y...
How to Kick Your Customer Service Up a Notch
Rosanne Daâ'¬Ausilio, Ph.D., is revealing the secrets aâ'¬ the secrets about stellar customer service. She knows great customer relationships begin with people, process, and technology. But Rosanne divulges the details, too aâ'¬ the insider tips you need to know to vault your customer service up a notch and give your organization the edge over the competition. Rosanne has spent her career looking at the call center industry. When she speaks, her words carry wisdom and value. Her comments are clear and practical. And you get her best 101 tips from aâ'¬Å"One Question for Your Customeraâ'¬Â to aâ'¬Å"Thinking Trapsaâ'¬Â to aâ'¬Å"Employee Accountability.aâ'¬Â If you donaâ'¬t have Rosanneaâ'¬s tips on your desk, you donaâ'¬t have top notch customer service at your company.
Selling in the Digital Age
This book shows you how to sell in the digital age. It includes the most important lessons in using digital, social and content marketing best practices. Discover how you can use automated marketing platforms to capture, nurture and convert leads.
Реклама и продвижение бренда
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.
