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Public Relations dan Kehumasan: Penerapan di Lembaga Publik, Kesehatan, dan Industri
Buku "Public Relations dan Kehumasan: Penerapan di Lembaga Publik, Kesehatan, dan Industri" memberikan wawasan mendalam tentang peran penting public relations (PR) dan kehumasan dalam berbagai konteks organisasi. Pembukaannya mencakup konsep dasar PR dan kehumasan, termasuk manajemen krisis, penanganan media, dan strategi komunikasi yang efektif. Melalui bahasa yang jelas, pembaca diperkenalkan pada penerapan praktis konsep-konsep tersebut di lembaga publik, kesehatan, dan industri. Di sektor kesehatan, buku ini menyoroti bagaimana PR dan kehumasan berperan dalam menyampaikan informasi kesehatan kepada masyarakat, termasuk program-program pencegahan dan penanganan penyakit. Lembaga seperti Kementerian Kesehatan (Kemenkes) dan Dinas Kesehatan (Dinkes) menjadi titik fokus untuk menunjukkan dampak positif dari praktik PR yang efektif. Sementara itu, dalam konteks industri, buku ini membahas pentingnya branding, manajemen reputasi, dan respons terhadap kebutuhan konsumen. Dengan bahasa yang jelas dan contoh-contoh yang relevan, buku ini menjadi sumber yang berharga bagi praktisi PR, akademisi, dan siapa pun yang tertarik memahami dinamika komunikasi organisasi.
Proceedings of the Sixth International Conference on Language, Literature, Culture, and Education (ICOLLITE 2022)
This is an open access book. The rapid advancement of technology has created new civilization in this digital era which affects almost all aspects of life including language, literature, culture, and education. The digital era brings opportunities as well as challenges that people have to deal with. Thus, some adjustments need to be done in order to keep up with those changes. Studies on language, literature, culture, and education need to be continuously conducted and developed to revitalize those aspects in facing the dynamic changes of the digital era. In relation to this, Faculty of Language and Literature Education, Universitas Pendidikan Indonesia (FPBS UPI) hosts this year’s Interna...
Defense of The Hindu People on The Indonesian Border
The existence of Hindus in Indonesia’s border regions, such as Batam, Tarakan, Malinau and Atambua, reflects the diversity of culture and religion in Indonesia. Even though most of the Indonesia’s population is Muslim, there are Hindu communities that are still active and play an important role in culture and social life in these regions, such as in Batam, Tarakan, Malinau and Atambua. Batam is an island located close to Singapore and Malaysia. The Hindu community in Batam is relatively small compared to the majority Muslim population. Places of worship such as temples and Hindu groups are active here, but on a more limited scale compared to other Indonesian islands. Tarakan is a city located in North Kalimantan Province, close to the Malaysian border. The Hindu community in Tarakan is also a minority, but they still maintain the continuity of Hindu religious traditions and ceremonies.
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Majalah Al Azhar Edisi 314
Animasi anak bernuansa Islam, Nussa dan Rarra, dirilis oleh The Little Giantz sehingga semakin dikenal publik Indonesia. Dan, Aditya Triantoro, pria kelahiran tahun 1984 adalah animator berbakat Indonesia, sekaligus Co-Founder dan CEO (Chief Executive Officer) dari rumah produksi animasi The Little Giantz. Perjalanan panjang seorang Aditya Triantoro menjadi pelajaran berharga bagaimana keteguhan dan kegigihan menjadi modal sehingga dapat menyumbangkan karya nyata membangun peradaban Indonesia.
Indonesian English: A Linguistic Indentity in A Global Tongue
The notion of World Englishes which is now being increasingly recognized by most linguists and scholars has stimulated the search for a new linguistic model that can accommodate and facilitate the use of English as a lingua franca. On the other hand, the paradigm of World Englishes also necessitates recognition of various Englishes from different parts of the world. ln Indonesia, more teachers are starting to understand that todays English language instruction is no longer aimed at merely imitating foreign varieties, such as American English, British English. and Australian English. However, they are faced with a dilemma because it means that they might need to give up the long-established p...
Experiential Marketing
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their bran...
Research Methods for Everyday Life
This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. "Your Turn" boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.
