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Green Marketing and Environmental Responsibility in Modern Corporations
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
Managerial Issues in Digital Transformation of Global Modern Corporations
Efficient management of managerial tasks by capable managers is essential in order to grow and remain competitive in today’s global business market. On the other hand, digital transformation enables organizations to better compete with their global counterparts. In the process of digital transformation, many firms find it difficult to acquire qualified leadership with adequate knowledge and competence to drive success. Without integrating the dual edges of managerial competence and digital evolution, it is next to impossible for a firm to both survive and grow. Managerial Issues in Digital Transformation of Global Modern Corporations is a critical scholarly publication that examines curren...
Handbook of Research on Decision Sciences and Applications in the Transportation Sector
The advancements in decision sciences theory and applications can be regarded as a continuously emerging field in all areas of interest including technology, industry, energy, healthcare, education, agriculture, social sciences, and more. Managers in all disciplines face an endless list of complex issues every day. One of the essential managerial skills is the ability to allocate and utilize limited resources appropriately in the efforts of achieving optimal performance efficiently. This is no less important for those who work in the transportation sector. The Handbook of Research on Decision Sciences and Applications in the Transportation Sector explores the importance of decision sciences ...
Green Business: Concepts, Methodologies, Tools, and Applications
The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.
Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings
Faced with chaotic environments, it is not possible to make totally efficient forecasts, especially when it is necessary to analyze events with multiple variables and micro, small, and medium enterprises (MSMEs) constantly face events that escape the laws of the market. The handling that has been given to the crisis caused by the coronavirus has been trial and error, and the economic, social, and environmental results remain to be seen. The markets and the world are chaotic. With the markets in chaos due to the COVID-19 pandemic, it is important to look at the methods used in these environments to promote business success. The Handbook of Research on Management Techniques and Sustainability ...
Emerging Innovative Marketing Strategies in the Tourism Industry
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Tourism Marketing
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Cloud Computing Technologies for Green Enterprises
Emerging developments in cloud computing have created novel opportunities and applications for businesses. These innovations not only have organizational benefits, but can be advantageous for green enterprises as well. Cloud Computing Technologies for Green Enterprises is a pivotal reference source for the latest scholarly research on the advancements, benefits, and challenges of cloud computing for green enterprise endeavors. Highlighting pertinent topics such as resource allocation, energy efficiency, and mobile computing, this book is a premier resource for academics, researchers, students, professionals, and managers interested in novel trends in cloud computing applications.
Radiology Case Review Series: Gastrointestinal Imaging
200 interactive brain imaging cases deliver the best board review possible! Effective 2-page presentation for each case Cases organized and coded by difficulty level Full-color design Part of the acclaimed McGraw-Hill’s Radiology Case Review Series, this unique resource challenges readers to look at a group of images, determine the diagnosis, answer related questions, and gauge their knowledge by reviewing the correct answer. It all adds up to the best review of brain imaging available – one that’s ideal for certification or recertification, or as an incomparable clinical refresher. Distinguished by an effective 2-page design and a full-color presentation, each book in this series is filled with cases, annotated images, questions and answers, pearls, and relevant literature references that will effectively prepare readers for virtually any exam on the subject. This comprehensive coverage spans everything from basic principles through the latest diagnostic imaging techniques and equipment and technology.
