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ESPN
ESPN: The Uncensored History traces the first 24-hour sports network from its inception through its evolution into a slick media outlet reaching more than 60 million homes via more than 26,000 cable providers. Entertainment and Sports Programming Network, ESPN, has blazed a stunning path of achievement with its expansive coverage of broadcast sports--spinning off into ESPN2, ESPN Classic Sports, ESPNews, and ESPN Magazine--but has also experienced its share of controversy. Along the way, this American entrepreneurial triumph has alienated on-air talent, drawn charges of racial discrimination, and seen employees accused of blatant sexual harassment. ESPN's success story is no fairy tale. Amon...
Sports on Television
"Dennis Deninger has succeeded in covering the full gamut of sports television and sports broadcasting. The book proceeds from why this book needs to be written, to the history of the industry and discipline, the pioneering events of sports broadcasting and sports television, to a nuts-and bolts, behind-the-scenes look at a sports television production. Its potential audience includes academics, practitioners and the casual reader. This book provides an all-encompassing view of the sports television industry"-- Provided by publisher.
Television Networks
"This work offers a comprehensive listing of more than 750 channels and networks widely available in the U.S. and Canada. Programming genres vary widely and include news, sports, movies, music, religion, and more. The alphabetically arranged entries give channel name, contact information, launch date and first broadcast day"--Provided by publisher.
Encyclopedia of Sports Management and Marketing
The first reference resource to bring both sports management and sports marketing all together in one place.
The Comprehensive Guide to Careers in Sports
"Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
Sports in American History
Sports in American History: From Colonization to Globalization, Third Edition, journeys from the early American past to the present to help students grasp the compelling evolution of American sporting practices
Captive Audience
Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This ...
Media Today
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Principles and Practice of Sport Management
"Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this text provides the foundation for students as they study and prepare for a variety of sport management careers. Many well-known sport industry professionals contribute chapters that show students how to apply their new knowledge and skills. These experts provide firsthand advice on sport industry segments ranging from high school to the international arena. Students gain a solid understanding of sport management structures and learn to apply principles such as sport ethics to the many segments and support systems of the industry."--Book Jacket.
