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European Marketing Forecasts
Features forecasting intelligence for 25 European countries including Eastern Europe. This book helps you predict the growth of key consumer markets for 2011 and put this in context with socio-economic growth predictions forecast to 2017.
European Marketing Data and Statistics
Presents demographic, economic and marketing data for 44 European countries. This reference tool is useful for libraries and international marketing departments.
Consumer International
Covering non-European consumer markets, this book allows readers to access market size data for over 330 consumer products ranging from sun care to CD-Players for 25 non-European countries. The data can be compared across countries, products and years (1997-2002). Key lifestyle and socio-economic data help build a clear picture of each country. This book also lists organisations if readers require more information on a consumer industry.
World Directory of Trade and Business Journals
This directory provides comprehensive details of 4000 major trade journals and magazines published around the world. The entry for each publication provides details including title, frequency of publication, editorial content, readership, circulation, advertising manager and editor.
International Marketing Forecasts
This is the sister volume to 'European Marketing Forecasts'. It is a one-stop reference to valuable consumer market and socio-economic growth predictions in 320 different markets and 52 different countries around the world.
