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Public Communication in the European Union
This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings. The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance. The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.
The European Union and the Regulation of Media Markets
National broadcasting and press regulation is undergoing a process of convergence in Europe. This book, newly available in paperback, explains how this process has been shaped by the actions of the European Union (EU) institutions.Alison Harcourt observes that whilst communications is one of the EU's most successful policy areas, European decision-making is eroding the national capacity to regulate for the public interest. European-level efforts to protect public interest goals have been constrained by the European Treaties. The author argues that increased European coordination in public interest regulation could be more conducive to growth and competitiveness than the dismantling of existing national laws. This, however, would require changes to the political composition of the European Union.This book assesses the potential EU media regulation provides for market growth and the protection of media pluralism, the citizen and ultimately democracy itself. These opportunities are presented in the coming decade with the developing European Constitution, EU enlargement, and the implementation and revision of European regulation.
Towards a Knowledge-based Europe
The Internet is changing the world we live in, and the challenge for Europe is to embrace the digital age and become a truly knowledge-based economy. The way in which the European Union manages this transition will help determine our quality of life, our working conditions and the overall competitiveness of our industries and services. 'eEurope' is the EU's scheme for guiding this process of change and for modernising our education and vocational training systems to ensure digital literacy at school and in the workplace. eEurope and the related education strategy have become the driving force behind the EU's push to become the most competitive knowledge-based economy in the world by 2010.
European Media Policy for the Twenty-First Century
Media policy issues sit at the heart of the structure and functioning of media systems in Europe and beyond. This book brings together the work of a range of leading media policy scholars to provide inroads to a better understanding of how effective media policies can be developed to ensure a healthy communication sector that contributes to the wellbeing of individual citizens, as well as a more democratic society. Faced with a general atmosphere of disillusionment in the European project, one of the core questions tackled by the volume’s contributors is: what scope is there for European media policy that can exist beyond the national level? Uniquely, the volume’s chapters are structured around four key policy themes: media convergence; the continued role and position of public regulatory intervention in media policy; policy issues arising from the development of new electronic communication network environments; and lessons for European media policy from cases beyond the EU. In its chapters, the volume provides enriched understandings of the role and significance of policy actors, institutions, structures, instruments and processes in communication and media policy.
The European Union
The European Union is a living organism in a constant process of evolution. From six founding member states in 1950, it grew to 15 by 1995. Now, at the start of the new millennium, it is poised to nearly double its membership again. There are challenges in bringing in this new wave of members - the countries of central and eastern Europe, Cyprus, Malta and Turkey. The EU has to make sure the accession of new members does not dilute its achievements. But there are also enormous opportunities. The new century offers the chance to make a truly Europe-wide European Union, that fully reflects the values of peace, democracy and shared prosperity, and celebrates the rich diversity of the continent.
The European Union Democratic Deficit and the Public Sphere
An assessment of EU communications policy judged against democratic and normative criteria within the framework of the question of the need for a European-wide public sphere. It argues that the EU should proceed through the mass media, with a policy based on a public service philosophy.
European Media
European Media provides a clear, concise account of the structures, dynamics and realities of the changing face of media in Europe. It offers a timely and illuminating appraisal of the issues surrounding the development of new media in Europe and explores debates about the role of the media in the formation of a European public sphere and a European identity. The book argues that Europe offers an ideal context for examining interactions between global, regional and national media processes and its individual chapters consider: the changing structure of the European media; the development of new media; the Europeanization of the media in the region; the challenges for the content; and audiences. Special emphasis is given to the transformation of political communication in Europe and the alleged emergence of a European public sphere and identity. European Media: Structures, Politics and Identity is an invaluable text for courses on media and international studies as well as courses dealing with European and national policy studies. It is also helpful to students, researchers and professionals in the media sector since it combines hard facts with theoretical insight.
How the European Union Works
The European Union (EU) is not a federal State like the United States of America. Nor is it a purely intergovernmental organisation like the United Nations. It is, in fact, unique. Its member countries remain independent sovereign nations, but they pool their sovereignty and thus gain much greater collective strength and influence.This means taking joint decisions through shared institutions such as the European Parliament, the Council and the European Commission. But what does each of these institutions do? How do they work together? Who is responsible for what?This booklet sets out the answers in clear and simple language. It also gives a brief overview of the agencies and other bodies that are involved in the European Unionœs work. The aim is to provide you with a helpful guide to EU decision-making.
European Research
Recoge: 1. Communications strategy - 2. Media relations - 3. Website - 4. Publications - 5. Presentations - 6. Audiovisual media - 7. Using external resources.
A World Player
The sheer size of the European Union in economic, trade and financial terms makesit a world player. It has a web of agreements with most countries and regions ofthe globe. The biggest international trader and home to the euro the worldʹssecond currency the EU spends 500 million a month on assistance projects inall five continents.The European Union is putting in place a common foreign and security policy sothat its members can act together on the world stage as a united force for stability,cooperation and understanding. At the same time, the EU is developing adefence capability and has undertaken its first peacekeeping missions. It is alsoengaged in fighting terrorism.By helping build security and stability in the wider world, the EU is also helpingto make life safer for people within its own borders.The EU is particularly active in promoting the human aspect.
