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The New Writing Environment
Information technology is changing the way we write. Special features such as outliners, spelling checkers and graphic facilities have transformed word processors into document processors; document processors have, in turn, integrated with other electronic resources such as e-mail and the Internet to provide a complete writing environment. The New Writing Environment examines the knowledge that is needed in order to develop, use and evaluate computer-based writing environments. The emphasis is firmly on practical issues: tasks performed by writers at work, problems they encounter, and documents they actually produce. Writing is defined within a wide social and organisational context, in order to give an accurate assessment of how the new technology affects the social and cooperative aspects of authorship. The result is a wide-ranging and comprehensive assessment of the relationship between writing and computers.
Handbook of Communication Competence
In our everyday life, communicative processes are relevant in almost all situations. It is important to know whether you should say something which is adequate in the situation or whether it is better to say nothing at all. Communicative competence is fundamental for a successful life in our society as it is of great importance for all areas of life. Therefore, it is not surprising that communicative competence is the subject of many theoretical and empirical approaches and, in consequence, research on this topic is diverse. We focus our contributions on linguistic aspects of communication. In the centre of interest are linguistic oriented performances of different forms of communicative com...
Handbook of Writing and Text Production
Writing matters, and so does research into real-life writing. The shift from an industrial to an information society has increased the importance of writing and text production in education, in everyday life and in more and more professions in the fields of economics and politics, science and technology, culture and media. Through writing, we build up organizations and social networks, develop projects, inform colleagues and customers, and generate the basis for decisions. The quality of writing is decisive for social resonance and professional success. This ubiquitous real-life writing is what the present handbook is about. The de Gruyter Handbook of Writing and Text Production brings toget...
Writing with Authority
Writing with Authority offers a comparison of student writers in two university cultures--one German and one American--as the students learn to connect their writing to academic content. David Foster demonstrates the effectiveness of using cross-cultural comparisons to assess differences in literacy activities and suggests teaching approaches that will help American students better develop their roles as writers in knowledge-based communities.
Handbook of Business Communication
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Innovation Management for Technical Products
New ideas for new products are not enough for creating successful markets: Product Innovation means to manage the whole chain from invention to new and best selling products in market. This innovation roadmap has to be carefully and systematically planned and procured. There are a lot of methods for creativity, market analysis, evaluation, technology forecast, and decision gates available within this book. These methods and tools are brought together and their scopes of application as well as their limitations are shown. The whole tool kit of methods and decision models like market studies, value engineering, TRIZ or portfolio analysis and others are linked together to the overall Aachen Innovation Model (AIM). This handbook is to be used as an innovation management guide as well as an information source for nearly all methods and tools in the field of innovation for technical products. The complete Innovation Road Map is supported by an interactive, multiple user software tool "EDEN" on an ontology basis. Thus the user has not only access to the collected know how of the past, but can also contribute to growth of expertise within his or her enterprise.
Über das Schreiben sprechen
Die Autorin untersucht in ihrer Dissertation, inwieweit sich Studierende im Rahmen von Schreibgruppen beim Schreiben wissenschaftlicher Texte unterstützen können und ob dies eine sinnvolle Ergänzung zu anderen Formen der akademischen Schreibförderung darstellt. Basis der Analyse sind die Aufzeichnungen von fünf autonomen Schreibgruppengesprächen in einem Schreibzentrum der Technischen Hochschule Nürnberg. Die Transkriptionen der besprochenen Inhalte wurden mit einer strukturierenden qualitativen Inhaltsanalyse nach Kuckartz untersucht. Außerdem wurden die sprachlichen Handlungen einer funktional-pragmatischen Diskursanalyse unterzogen. Die Ergebnisse legen nahe, dass das Peer-Lernen in autonomen akademischen Schreibgruppen für Studierende hilfreich sein und andere Formen der Schreibförderung an Hochschulen sinnvoll ergänzen kann. Abschließend formuliert die Autorin Handlungsempfehlungen für Hochschulen.
Handbook of Management Communication
Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.
Language, Gender and Sexual Identity
This book makes an innovative contribution to the relatively young field of Queer Linguistics. Subscribing to a poststructuralist framework, it presents a critical, deconstructionist perspective on the discursive construction of heteronormativity and gender binarism from a linguistic point of view. On the one hand, the book provides an outline of Queer approaches to issues of language, gender and sexual identity that is of interest to students and scholars new to the field. On the other hand, the empirical analyses of language data represent material that also appeals to experts in the field. The book deals with repercussions of the discursive materialisation of heteronormativity and gender ...
