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Selected Papers from the Asia Conference on Economics & Business Research 2015
The book is a compilation of selected papers presented at the Asia Conference on Economics & Business Research in 2015. The peer-reviewed contributions cover topics such as microeconomics, macroeconomics, financial economics, accounting and economics, organizational behavior, marketing, business ethics, general management, strategic management, operations management and public sector management. The volume serves as a valuable resource for researchers and practitioners in the area of economics and business research in Asia.
DIGITAL MARKETING : Teori dan Implementasi Strategi Digital Marketing
Buku "Digital Marketing : Teori dan Implementasi Strategi Digital Marketing" adalah panduan komprehensif yang membahas inti dari pemasaran digital dalam era modern. Dalam buku ini, pembaca akan disajikan dengan pemahaman mendalam tentang konsep dasar manajemen pemasaran dan cara mengintegrasikannya dengan teknologi informasi untuk mencapai kesuksesan dalam berbagai aspek bisnis digital dan e-commerce. Buku ini menguraikan poin-poin kunci, termasuk strategi pemasaran, digital marketing, komunikasi pemasaran, perilaku konsumen di era digital, dan customer relationship management. Buku ini mengarahkan pembaca untuk memahami bagaimana teknologi informasi memainkan peran krusial dalam mendukung strategi pemasaran, mulai dari pengumpulan data hingga analisis yang cerdas. Pembaca akan memahami perkembangan bisnis digital dan e-commerce serta bagaimana teknologi telah mengubah cara perusahaan beroperasi dan berinteraksi dengan pelanggan. "Digital Marketing: Teori dan Implementasi" adalah panduan yang tak ternilai bagi para profesional pemasaran dan pengusaha yang ingin memahami serta mengimplementasikan strategi pemasaran digital yang efektif dalam lanskap bisnis yang terus berubah.
BUKU AJAR DIGITAL MARKETING
Buku Ajar Digital Marketing ini sebagai buku panduan komprehensif yang mengulas pentingnya Digital Marketing dalam proses pemasaran pada saat ini. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran khususnya Program Studi Manajemen atau bidang Ilmu terkait lainnya. Buku ini umum dapat digunakan sebagai panduan dan referensi mengajar mata kuliah Digital Marketing. Secara garis besar, buku ajar ini pembahasannya mulai dari Pengantar dan Konsep Dasar Digital Marketing, Analisis pasar online: lingkungan mikro, Analisis pasar online: lingkungan makro, Strategi pemasaran digital, Dampak media digital dan teknologi pada bauran pemasaran, Relationship marketing menggunak...
Social Identity Processes in Organizational Contexts
This new volume is the first to bring together social and organizational psychologists to explore social identity theory in organizational contexts. The chapters are wide ranging - they deal with basic social identity theory, organizational diversity, leadership, employee turnover, mergers and acquisitions, organizational identification, cooperation and trust in organizations, commitment and work, and socialization and influence within organizations. This book is an integrative platform for a closer relationship between social psychologists and organizational psychologists who study social identity processes in organizations.
Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Building Great Customer Experiences
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
E-Business in the 21St Century
Embarking on electronic business is a challenging task. There is also a lack of clear understanding and comprehensive analysis of various issues and domains of electronic business. This book offers a very comprehensive analysis of concepts, models and infrastructures of e-business. It also presents unique observations of current e-business practices for different organizations in different economies and provides insights on the future of current leading businesses on the net and the trends of e-business. The volume will be an effective and indispensible reference book for professionals who are interested in or dealing with e-business and businesses that are embarking on e-business. Sample Ch...
Sample-Size Determination in Quantitative Social Work Research
A researcher's decision about the sample to draw in a study may have an enormous impact on the results, and it rests on numerous statistical and practical considerations that can be difficult to juggle. Computer programs help, but no single software package exists that allows researchers to determine sample size across all statistical procedures. This pocket guide shows social work students, educators, and researchers how to prevent some of the mistakes that would result from a wrong sample size decision by describing and critiquing four main approaches to determining sample size. In concise, example-rich chapters, Dattalo covers sample-size determination using power analysis, confidence int...
Making the e-Business Transformation
Read this book and you'll not only understand WHY e-Business is vital to the continuing success of your organization but also HOW you can incorporate it into your business. Four key questions are asked within Making the e-Business Transformation: - How do you transform your existing business into an e-business? How do you go about introducing e-business into your Company? - What are the key enabling technologies? - What tools are needed to effectively manage domain and process knowledge? e-Business and e-Commerce is a revolution driven by IT. While computers and computer networks have been around for the last 50 years, it is only in the last five that they have found their way into everyday life. This book shows you how to harness the power of the new technologies to transform your business into an e-business company which will succeed in the e-commerce economy.
