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Research Methodology
For defining research problems and finding their appropriate solutions, you need to follow a structured approach. A logical series of steps need to be performed right from selecting a topic of research to report writing. Every finding needs to be strengthened by arguments, which are adequately substantiated by data. Research in management areas needs massive experimentation and data support. Management research requires more theoretical rigours and practical insights. However, not much of the available reading material provides extensive focus on management research. Yet students are required to comprehend the nitty-gritty of doing research-right from developing their project reports to fina...
Services Marketing
Services Marketing: Text & Readings is an anthology of original works of corporate leaders from the India Services Sector. In addition, a detailed section deals with the conceptual issues of services marketing.The organization of the book is as follows:Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services: The Traditional 4Ps, Extended Marketing Mix for Services, Differentiation Strategies, Demand Management and Productivity, Services Quality, Services Strategies Sector Specific Marketing: Challenges and Practices Tourism and Travel Services, Transportation and Logistics Services, Financial Services, Information Technology and Communication Services, Media Services, Health Care Services, Professional Services, Educational and Extension Services, Public Services
Management
The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.
