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Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced
Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Applying Computational Intelligence
In theory, there is no difference between theory and practice. But, in practice, there is. Jan L. A. van de Snepscheut The ?ow of academic ideas in the area of computational intelligence has penetrated industry with tremendous speed and persistence. Thousands of applications have proved the practical potential of fuzzy logic, neural networks, evolutionary com- tation, swarm intelligence, and intelligent agents even before their theoretical foundation is completely understood. And the popularity is rising. Some software vendors have pronounced the new machine learning gold rush to “Transfer Data into Gold”. New buzzwords like “data mining”, “genetic algorithms”, and “swarm optim...
Subject Catalog
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Rubber Red Book
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Cases in E-commerce
Overview of e-Commerce framework - Framing the market opportunity - Business models - Customer interface - Marketing communications and branding - Implementation - Valuation - Network infrastructure - Media convergence.
