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Language and Communication
This book discusses about: (1) the essence of human communication; (2) communication models; (3) communicative language ability; (4) communicative competence; (5) language learning and acquisition; (6) interlanguage development and language production process; (7) interlanguage communication strategies; (8) classsifying communication strategies; and (9) taxonomy of communication strategies; (10) the role of communication strategies in second language acquistion.
Research Methodology in Marketing
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
The Datafication of Education
This book attends to the transformation of processes and practices in education, relating to its increasing digitisation and datafication. The introduction of new means to measure, capture, describe and represent social life in numbers has not only transformed the ways in which teaching and learning are organised, but also the ways in which future generations (will) construct reality with and through data. Contributions consider data practices that span across different countries, educational fields and governance levels, ranging from early childhood education, to schools, universities, educational technology providers, to educational policy making and governance. The book demonstrates how d...
City of Bits
Entertaining, concise, and relentlessly probing, City of Bits is a comprehensive introduction to a new type of city, an increasingly important system of virtual spaces interconnected by the information superhighway. William Mitchell makes extensive use of practical examples and illustrations in a technically well-grounded yet accessible examination of architecture and urbanism in the context of the digital telecommunications revolution, the ongoing miniaturization of electronics, the commodification of bits, and the growing domination of software over materialized form.
Issues in Cultural Tourism Studies
The extensively revised second edition of Issues in Cultural Tourism Studies provides a new framework for analyzing the complexity of cultural tourism and its increasing globalization in existing as well as emergent destinations of the world. The book will focus in particular on the need for even more creative tourism strategies to differentiate destinations from each other using a blend of localized cultural products and innovative global attractions. The book explores many of the most pertinent issues in heritage, arts, festivals, indigenous, ethnic and experiential cultural tourism in urban and rural environments alike. This includes policy and politics; impact management and sustainable ...
Hanging Out in the Virtual Pub
In this ethnography, Lori Kendall examines how men and women negotiate their gender roles on an online forum she calls BlueSky. The result is an analysis of the emerging social phenomenon of Internet-mediated communication and a study of the social and cultural effects of a medium that allows participants to assume identities of their own choosing.
Internationalising Higher Education
With increasing numbers of international students, this book explores how best to broaden the approaches to learning and teaching in the higher/further education environment. Rather than seeing internationalization as a problem to be addressed, this text embraces the opportunities for the enrichment of the learning environment through a values-driven approach to internationalization. Taking a positive and practical approach to internationalizing higher education, the book considers a range of questions about how to bring in global perspectives to the learning environment and education provision. Packed with case studies and vignettes from around the globe, the book proposes that the international student lies at the heart of the university as a source of cultural capital and intentional diversity, enriching the learning experience, enhancing staff experience and building a more powerful learning community.
Cybersociety 2.0
Cybersociety 2.0, the new edition of Steven G. Jones′s Cybersociety, is also rooted in criticism and analysis of computer-mediated technologies to assist readers in becoming critically aware of the hype and hopes pinned on computer-mediated communication and the cultures that are emerging among Internet users. Both books are products of a particular moment in time and serve as snapshots of the concerns and issues that surround the burgeoning new technologies of communication. After a brief introduction to the history of computer-mediated communication, each chapter in this volume specifically highlights specific cyber "societies" and how computer-mediated communication effects the notion o...
Computational Methods for Communication Science
Computational Methods for Communication Science showcases the use of innovative computational methods in the study of communication. This book discusses the validity of using big data in communication science and showcases a number of new methods and applications in the fields of text and network analysis. Computational methods have the potential to greatly enhance the scientific study of communication because they allow us to move towards collaborative large-N studies of actual behavior in its social context. This requires us to develop new skills and infrastructure and meet the challenges of open, valid, reliable, and ethical "big data" research. This volume brings together a number of leading scholars in this emerging field, contributing to the increasing development and adaptation of computational methods in communication science. The chapters in this book were originally published as a special issue of the journal Communication Methods and Measures.
