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Sistem Pakar Uji Kelayakan Perizinan Pangan Industri Rumah Tangga (P-IRT)
Industri Kecil Menengah (IKM) merupakan salah satu kelompok pelaku kontribusi ekonomi terbesar pada perekonomian nasional. Hal ini dapat dilihat dari fakta bahwa IKM mampu menyerap banyak tenaga kerja dari berbagai level pendidikan, sehingga keberadaan serta pertumbuhan IKM ini dapat menekan angka pengangguran di Indonesia. Kemampuan IKM untuk terus bertumbuh, tentunya harus diiringi dengan kualitas dan keamanan produk yang dihasilkan. Fakta di lapangan, masih banyak pelaku IKM, terutama yang bergerak di bidang makanan masih kesulitan memperoleh sertifikat keamanan pangan atau perizinan usaha P-IRT. Hal ini salah satunya disebabkan oleh prosedur dalam mengurus perizinan usaha yang dianggap s...
Packaging the Brand
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Brand Touchpoints
Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace a...
Marketing in Oman
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