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Handbook of Hispanic Cultures in the United States: Sociology
Recovering the U.S. Hispanic Literary Project is a national project to locate, identify, preserve and make accessible the literary contributions of U.S. Hispanics from colonial times through 1960 in what today comprises the fifty states of the United States.
The Mass Media and Latino Politics
The Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections. The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs. Recognizing the rising influence of the Latino population in the United States, Federico Subervi-Velez has put together this edited volume, examining various aspects of the Latino and media landscape, including media coverage in English- and Spanish-language media, campaigns, and survey research.
Campaigning to the New American Electorate
Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors? This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate. Specifically, it focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congressional and statewide contests from 2000–2004. Author Marisa Abrajano's research reveals exposure to these televised political ads indeed impacts whether Latinos turn out to vote and, if so, for whom they vote. But the effect of these advertising messages is not uniform across the Latino electorate. Abrajano explores the particular factors that affect Latinos' receptivity to political ads and offers key findings for those interested in understanding how to mobilize this critical swing group in American politics.
Who Belongs in America?
“How can the immigrant of yesterday be lionized as the very foundation of the nation’s character, while the immigrant of today is often demonized as a threat to the nation’s safety and stability?” ask volume editor Vanessa B. Beasley in her introduction to this timely book. As the nation’s ceremonial as well as political leader, presidents through their rhetoric help to create the frame for the American public’s understanding of immigration. In an overarching essay and ten case studies, Who Belongs in America? Explores select moments in U.S. immigration history, focusing on the presidential discourse that preceded, address, or otherwise corresponded to events. These chapters, whi...
A Companion to the History of American Broadcasting
Presented in a single volume, this engaging review reflects on the scholarship and the historical development of American broadcasting A Companion to the History of American Broadcasting comprehensively evaluates the vibrant history of American radio and television and reveals broadcasting’s influence on American history in the twentieth and twenty-first centuries. With contributions from leading scholars on the topic, this wide-ranging anthology explores the impact of broadcasting on American culture, politics, and society from an historical perspective as well as the effect on our economic and social structures. The text’s original and accessibly-written essays offer explorations on a ...
The Challenge to Racial Stratification
The National Political Science Review is the official publication of the National Conference of Black Political Scientists. This series, now entering its fourth volume, includes significant scholarly research reflecting the diverse interests of scholars from various backgrounds who use different models, approaches, and methodologies. The central focus is on politics and policies that advantage or disadvantage groups because of race, ethnicity, gender, and other major variables. In his introduction to this volume, Matthew Holden describes the rationale for the creation of American racial stratification, and boldly shows how American intellectuals have helped reinforce that stratification. Several chapters discuss conflicts in contemporary views of the United States, ranging from a belief in its being a free society to the historical reality of the nation's background as a slave society. Other chapters address the international problem of racial stratification, concentrating on Nigeria and South Africa.
Case Studies in Crisis Communication
Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.
Hispanic Marketing
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
The American South in a Global World
Looking beyond broad theories of globalization, this volume examines the specific effects of globalizing forces on the southern United States. Eighteen essays approach globalization from a variety of perspectives, addressing relations between global and l
Latina/o Communication Studies Today
This book brings together contemporary and exciting research within communication and Latina/o studies. Written in a clear, accessible manner and based on original research drawn from a broad range of paradigms - from textual analysis to reception studies and political economy - Latina/o Communication Studies Today provides an invaluable resource and excellent case studies for those already conducting research and teaching in Latina/o communication studies. The media studied include radio, television, cinema, magazines, and newspapers.
