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Tissue Culture Techniques
ACKNOWLEDGMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Xl II INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . I STERILITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Aseptic Technique . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Physical manipulations • Use of the sterile cabinet (hood) Sterilization Methods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Heat • Radiation • Toxic gas • Filtration • Antibiotics Quality Control of Sterilization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Routine...
Food Sustainability and the Media
Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global sustainability issues. The book addresses the means of leveraging traditional and new media to advance food and sustainability discourse by linking awareness, knowledge, and action. The book links sustainability and food security in media communication to address different topics, including the way climate change is framed by the media, key factors of success and failure in NGOs, public and corporate communication, and climate change denial. - Addresses both conceptual and theoretical issues - Presents a diversified set of methodological perspectives, theoretical backgrounds and issues - Provides a conclusion that ties the content together, exploring the role of the media and food sustainability in Europe and the U.S.
Media Effects
Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.
Midwifery, Childbirth and the Media
This edited collection - one of a kind in its field - addresses the theoretical and practical implications facing representations of midwifery and media. Bringing together international scholars and practitioners, this succinct volume offers a cross-disciplinary discussion regarding the role of media in childbirth, midwifery and pregnancy representation. One chapter critiques the provision and dissemination of health information and promotional materials in a suburban antenatal clinic, while others are devoted to specific forms of media - television, the press, social media – looking at how each contribute to women’s perceptions and anxieties with regard to childbirth.
How to Feed the World
By 2050, we will have ten billion mouths to feed in a world profoundly altered by environmental change. How will we meet this challenge? In How to Feed the World, a diverse group of experts from Purdue University break down this crucial question by tackling big issues one-by-one. Covering population, water, land, climate change, technology, food systems, trade, food waste and loss, health, social buy-in, communication, and equal access to food, the book reveals a complex web of challenges. Contributors unite from different perspectives and disciplines, ranging from agronomy and hydrology to economics. The resulting collection is an accessible but wide-ranging look at the modern food system.
Feed
Identity crises, consumerism, and star-crossed teenage love in a futuristic society where people connect to the Internet via feeds implanted in their brains. Winner of the LA Times Book Prize. For Titus and his friends, it started out like any ordinary trip to the moon - a chance to party during spring break and play around with some stupid low-grav at the Ricochet Lounge. But that was before the crazy hacker caused all their feeds to malfunction, sending them to the hospital to lie around with nothing inside their heads for days. And it was before Titus met Violet, a beautiful, brainy teenage girl who knows something about what it’s like to live without the feed-and about resisting its omnipresent ability to categorize human thoughts and desires. Following in the footsteps of George Orwell, Anthony Burgess, and Kurt Vonnegut, Jr., M. T. Anderson has created a brave new world - and a hilarious new lingo - sure to appeal to anyone who appreciates smart satire, futuristic fiction laced with humor, or any story featuring skin lesions as a fashion statement.
Preventing Eating Disorders
This comprehensive resource provides multiple prevention strategies, programs, and approaches for health and mental health workers, educators, researchers, students, and interested members of the community at large who work to prevent eating disorders and related problems.
Water, Root Media, and Nutrient Management for Greenhouse Crops
This user-friendly, practical guide was written for large and small greenhouse producers of containerized crops throughout the United States and all climates of North America. Inside you’ll find a thorough overview of plant nutrition and water quality. Originally associated with floriculture crops and “out-of-season” vegetable production, greenhouse production has experienced a recent sea change: new marketing trends, organic production, improved and more efficient production technologies, and the introduction of new laws and regulations related to environmental sustainability and food safety. To be successful, professional growers need to be equipped with a comprehensive understanding of greenhouse management today. Written by industry-based professionals and academics, its seventeen chapters demonstrate how water, root media, and fertilizer are integrated to optimize plant health, production efficiency, and the sustainability of resources and the environment.
Social Media Marketing
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
