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O pensamento turístico brasileiro
Neste livro, três pontos "importam aos leitores ávidos e interessados pelo assunto. O primeiro é o resgate histórico da trajetória do ensino superior e da pesquisa científica sobre Turismo, que parecem nos manter acanhados e algemados em paradigmas ultrapassados, armadilhas políticas e grilhões discursivos retrógrados, equivocados ou colonizadores. O segundo é o levantamento, análise e discussão do pensamento de vinte e dois autores que estabeleceram e marcaram o campo do Turismo brasileiro no período de 1970 a 2022, em um debate profícuo entre a teoria e a prática, descortinando a multiplicidade de olhares e questionando o distanciamento entre o que se pesquisa e o que se pratica. E o terceiro é a apresentação de um modelo investigativo assentado nas lacunas encontradas sobre as pesquisas com a proposta de soluções, um verdadeiro presente ao leitor, além do esperado. Com argúcia e ousadia, os autores apresentam um modelo teórico a ser testado na prática, firmando um compromisso conosco para integrar a geração do conhecimento e a aplicação na realidade, um desafio para nós, estudiosos e pensadores do Turismo brasileiro." Profa. Dra. Mirian Rejowski
Managing, Marketing, and Maintaining Maritime and Coastal Tourism
The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Competitive Drivers for Improving Future Business Performance
The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.
