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Social and Sustainability Marketing
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the...
Culture of Marine Invertebrate Animals
This volume is based on prec'entations at the conference on Culture of Marine Invertebrate Animals which was held in Green port, New York in October, 1972. The conference was sponsored by the Middle Atlantic Natural Sciences Council, Inc., a non profit educational corporation, together with the Marine Science Centers of Adelphi University, the State University of New York at Stony Brook, Long Island University, Suffolk County Community College, and the Shelter Island Oyster Company. The purpose of the conference was to provide a needed ex change of knowledge among scientists of various specialties whose information would be invaluable to others confronted with similar problems, even with different marine animals. Part I considers supportive techniques -- general isolation and culture methods, problems of disease and feeding. Specific techniques employed in the culture of a wide range of invertebrate organisms is covered in Part II. We want to thank the contributors for their cooperation in preparing the manuscripts based on their conference presentations. Walter L. Smith Matoira H. Chanley v Contents PART I Recirculating System Culture Methods for Marine Organisms .............•.
Epistasis and the Evolutionary Process
Over the last two decades, research into epistasis has seen explosive growth and has moved the focus of research in evolutionary genetics from a traditional additive approach. We now know the effects of genes are rarely independent, and to reach a fuller understanding of the process of evolution we need to look at gene interactions as well as gene-environment interactions. This book is an overview of non-additive evolutionary genetics, integrating all work to date on all levels of evolutionary investigation of the importance of epistasis in the evolutionary process in general. It includes a historical perspective on this emerging field, in-depth discussion of terminology, discussions of the effects of epistasis at several different levels of biological organization and combinations of theoretical and experimental approaches to analysis.
Fitness Landscapes and the Origin of Species (MPB-41)
The origin of species has fascinated both biologists and the general public since the publication of Darwin's Origin of Species in 1859. Significant progress in understanding the process was achieved in the "modern synthesis," when Theodosius Dobzhansky, Ernst Mayr, and others reconciled Mendelian genetics with Darwin's natural selection. Although evolutionary biologists have developed significant new theory and data about speciation in the years since the modern synthesis, this book represents the first systematic attempt to summarize and generalize what mathematical models tell us about the dynamics of speciation. Fitness Landscapes and the Origin of Species presents both an overview of th...
Biocommunication of Phages
This is the first book to systemize all levels of communicative behavior of phages. Phages represent the most diverse inhabitants on this planet. Until today they are completely underestimated in their number, skills and competences and still remain the dark matter of biology. Phages have serious effects on global energy and nutrient cycles. Phages actively compete for host. They can distinguish between ‘self’ and ‘non-self’ (complement same, preclude others). They process and evaluate available information and then modify their behaviour accordingly. These diverse competences show us that this capacity to evaluate information is possible owing to communication processes within phage...
