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Marketing cultural:
Na tentativa de se destacarem em um mercado ultracompetitivo, diversas empresas têm recorrido ao marketing cultural, que engloba estratégias e ações para promover marcas e seus produtos em eventos culturais, obtendo, dessa maneira, lucros altos, novos clientes e uma imagem positiva na sociedade. Essa prática também proporciona ao grande público o acesso a bens culturais por vezes pouco reconhecidos e, apesar de seus benefícios, ainda é pouco difundida no mercado.Nesse sentido, esta obra visa introduzir o leitor ao marketing cultural, apresentando suas ferramentas, seus ganhos e as dificuldades que encerra. Para tanto, explora tópicos como leis e sistemas de financiamento cultural, análise do comportamento do consumidor, responsabilidade social corporativa e processo de construção e aprovação de projetos culturais.
Indigo Or, Mapping the Waters
Inspired by "The Tempest", the novelist rewrites the drama of Ariel, Caliban and Sycorax in a Caribbean setting. She explores the colonial conflicts of an imaginary island over three centuries, using myths and fairytales to tell the story of the Everard family. The author's previous novel "The Lost Father" was Regional Winner of the Commonwealth Writers' Prize.
Stella Manhattan
In Brazil, after a homosexual sex scandal, Eduardo da Costa e Silva, is packed off to a job in the Brazilian consulate in Manhattan. The novel chronicles his adventures in New York and the unsuccessful attempt by Brazilian revolutionaries to convert him to their cause.
The Bakhtin Circle
This book is a collection of essays on the most important figures associated with the Bakhtin Circle. It offers new biographical material, valuable translations of important Russian texts, a timeline and extensive bibliographical references.
Teeth Under the Sun
A modern-day Don Quixote and an exile in his own hometown, the protagonist of Teeth Under the Sun is kept from writing by a conspiracy (real? imagined?) designed to prevent him from revealing the truth about the town's strange status quo and violent past.In a place where people have abandoned their houses for tiny apartments in the confines of new high-rises, the narrator walks the almost empty streets, remembering better times and meeting figures from his past: his ex-wife, his son, writers, friends, and revolutionaries. And all of this is interspersed with his memories of the movies Fact and fiction, past and present, all meet in this story of the narrator's attempts to engage more fully with a modern world forcing him into isolation.
