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The Pursuit of Food Well-Being
Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute. About the Author:Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.
Congruency, Expectations and Consumer Behavior in Digital Environments
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
The Pursuit of Food Well-Being
Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute. About the Author:Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.
Event Marketing in the Context of Higher Education Marketing and Digital Environments
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
The Next Book of the Lockes
William Locke, Sr. is the immigrant ancestor of this Locke family under study. He was born 13 December 1628 in Stepney Parish, London, England. He embarked 22 March 1634 on the ship Planter to America and settled in Woburn, Massachusetts. He married Mary Clarke (1640-1715) 27 December 1655 in Woburn. William died 16 June 1720 in Woburn. .
Online Shopping Intentions
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.
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Jahrbuch Konsum und Verbraucherwissenschaften
Mit dem neuen "Jahrbuch Konsum & Verbraucherwissenschaften" möchte das Kompetenzzentrum Verbraucherforschung NRW (KVF NRW) der Verbraucherzentrale NRW eine Plattform für Forschungsergebnisse und Diskussionen innerhalb der Verbraucherwissenschaften bieten. Zum Auftakt werden Beiträge zum Thema "Verbraucherwissenschaften und Politikberatung" präsentiert, Forschungsergebnisse der im Rahmen des KVF NRW durch das Ministerium für Kultur und Wissenschaft (MKW) des Landes Nordrhein-Westfalen geförderten Projekte vorgestellt und Ergebnisse einer Sondierungsstudie der Verbraucherzentrale NRW zum nachhaltigen Ernährungsverhalten an Berufs- und Hochschulen veröffentlicht. Inhalt: Zum Auftakt: Ve...
The End
Named Book of the Year by the Sunday Times, TLS, Spectator, Sunday Telegraph, Daily Mail and Scotland on Sunday, Ian Kershaw's The End is a searing account of the final months of Nazi Germany, laying bare the fear and fanaticism that drove a nation to destruction. In almost every major war there comes a point where defeat looms for one side and its rulers cut a deal with the victors, if only in an attempt to save their own skins. In Hitler's Germany, nothing of this kind happened: in the end the regime had to be stamped out town by town with an almost unprecedented level of brutality. Just what made Germany keep on fighting? Why did its rulers not cut a deal to save their own skins? And why ...
