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Authority Marketing
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before?...
Forbesbooks: Challenge Everything: The Battle Cry That Blew Sh*t Up and Invntd Live Brand Storytelling
In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. So whether you're a budding entrepreneur considering going out on your own, a business leader looking to take your company ...
Forbesbooks: Challenge Everything: The Battle Cry That Blew Sh*t Up and Invntd Live Brand Storytelling
In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. So whether you're a budding entrepreneur considering going out on your own, a business leader looking to take your company ...
The Currency of Gratitude
GRATITUDE IS A BUSINESS STRATEGY We may live in a world dominated by technological innovations capable of offering us "personalized" contact with our clients and customers, but in The Currency of Gratitude, Michele Bailey argues that heartfelt, specific, and direct communication steeped in gratitude can grow and sustain a business far better than any targeted technology. Bailey begins from the premise that our professional and personal lives are not as separable as we've allowed them to seem. Given that inseparability, the central tenet of all good business comes down to the cultivation of genuine and long-lasting connections and relationships that acknowledge and develop the whole person. T...
Think Like a Rocket Scientist
* One of Inc.com's "6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)"* Adam Grant's # 1 pick of his top 20 books of 2020* One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant). A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant l...
Competing with Giants
Asia's growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region's rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hiệp Phát (THP), the drinks company founded by Phương Uyên Trần's family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THP's founder, Trần Quí Thanh, tells himself daily, "Nothing is Impossible."
How Teams Triumph
CRITICAL CONVERSATIONS FOR REMOTE, HYBRID, AND FACE-TO-FACE TEAMS! Project management isn't just about process. It's also about people. Calling upon over thirty years of experience delivering optimized project outcomes for some of the world's leading brands, author Clinton M. Padgett reveals the "secret sauce" many leaders leave out of their project success equation. Taking what's already working on your teams, the principles detailed in How Teams Triumph help your people maximize performance by enhancing communication; breaking down silos; and providing a proven, repeatable framework to complete projects with all stakeholders pulling in the same direction. In the high-risk, high-reward business world, the success or failure of one project can mean the difference between career growth or career stagnation. The stakes are too high for you and your organization to leave any of it to chance.
On My Radar
HOW TO GROW AND DEFEND YOUR WEALTH What matters when it comes to investing? It's not what you may think. Trade deals, tweets, and more may affect the market for a moment in time, but the reality is most news is just noise-- sound bites that ultimately don't matter. So, what does? Steve Blumenthal has spent his career studying just that. He's seen how that noise encourages investors to behave badly. But you don't have to fall prey to the same mistakes investors routinely make. On My Radar: Navigating Stock Market Cycles explains the ins and outs of what matters: from long- and short-term debt cycles to the merciless math of loss--the concept that compounding interest works differently on the way up than it does on the way down--and the impact of recessions. Then it provides a plan: when to play offense, when to play defense, and how to carefully grow and defend your core wealth in a way that enables you to explore select investment opportunities that may further enhance your wealth. It is a must read for anyone seeking an actionable investment process.
From Problem Solving to Solution Design
From Problem Solving To Solution Design Creating solutions to solve problems can often prove very difficult to accomplish, even for seasoned Solution Designers. Complex organizational problems have several stakeholders, endless variables, and a myriad of possible solutions. It's hard enough to figure out where to start, and even harder to realize what the perfect, mutually-beneficial solution is. With their combined tenure of over fifty years, J. Eduardo Campos and Erica W. Campos present their Solution-Designing expertise in From Problem Solving to Solution Design so that you can learn from their successes (and their failures) to craft sustainable solutions for complex problems. Specificall...
The Wolves and the Mandolin
"Brandon Vallorani, accomplished entrepreneur and founder of Vallorani Estates, believes anyone can build upon humble beginnings and pursue the finer things in life. He recounts his own American Dream success story in his new book, The Wolves and the Mandolin: Celebrating Life's Privileges In A Harsh World"--Amazon.com.
