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The Wiley Blackwell Handbook of Operant and Classical Conditioning
This combined survey of operant and classical conditioning provides professional and academic readers with an up-to-date, inclusive account of a core field of psychology research, with in-depth coverage of the basic theory, its applications, and current topics including behavioral economics. Provides comprehensive coverage of operant and classical conditioning, relevant fundamental theory, and applications including the latest techniques Features chapters by leading researchers, professionals, and academicians Reviews a range of core literature on conditioning Covers cutting-edge topics such as behavioral economics
Consumer Behaviour
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Consumer Behaviour
With special reference to India.
Motivation of Health Behavior
In psychology, motivation refers to the initiation, direction, intensity and persistence of behaviour (Geen, 1995). Motivation is a temporal and dynamic state that should not be confused with personality or emotion. Motivation is having the desire and willingness to do something. A motivated person can be reaching for a long-term goal such as becoming a professional writer or a more short-term goal like learning how to spell a particular word. Personality invariably refers to more or less permanent characteristics of an individual's state of being (e.g., shy, extrovert, conscientious). As opposed to motivation, emotion refers to temporal states that do not immediately link to behaviour (e.g., anger, grief, happiness). This important book is dedicated to motivation of health behaviours.
The Science of Learning
Growing at an ever-increasing pace for over a century, the solid body of concepts and facts that constitute the science of learning demand a comprehensive, systematic introduction. Completely up-to-date and written in a direct, easy-to-read style that is suitable for undergraduates, The Science of Learning is such an introduction. Because its focus is on what is known rather than what is speculated, this book differs from other learning texts by not dwelling on which theories are or are not in vogue. The text's comprehensive coverage makes it an ideal reference for more advanced scholars and specialists in learning and related fields.
Consumer Behaviour
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it ...
The End of Overeating
Uncovers the influences that have conditioned people to overeat, explaining how combinations of fat, sugar, and sa
Why It's OK to Mind Your Own Business
Every year, millions of students in the United States and around the world graduate from high school and college. Commencement speakers—often distilling the hopes of parents and four years of messaging from educators—tell graduates that they must do something grand, ambitious, or far-reaching. Change the world. Disrupt the status quo. Every problem in the world is your problem, awaiting your solutions. This book is an antidote to that advice. It provides a clear-eyed assessment of three types of people who tend to believe and promote a commencement speaker’s view of the world: the moralizer, who imposes unnecessary social costs by inappropriately enforcing morality; the busybody, who thinks the stranger and close friend merit equal shares of our benevolent attention; and the pure hearted, who equates acting with good intentions with just outcomes. The book also provides a bold defense of living an ordinary life by putting down roots, creating a good home, and living in solitude. A quiet, peaceful life can be generous and noble. It’s OK to mind your own business.
