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Innovating in Practice
The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.
The Oxford Handbook of Arts and Cultural Management
"The Oxford Handbook of Arts and Cultural Management surveys contemporary research in arts and cultural management, fulfilling a crucial need for a curated, high quality, first-line resource for scholars by providing a collection of empirical and theoretical chapters from a global perspective. With a focus on rigorous and in-depth contributions by both leading and emerging scholars from international and interdisciplinary backgrounds, the Handbook presents established and cutting-edge research in arts and cultural management and suggests directions for future work"--
Frameworks and Cases on Evolutional Supply Chain
Although most supply chains have changed dramatically over the years, the dynamic aspects of supply chains, such as changes in the suppliers, factory and storage locations, production processes, and distribution structures, are rarely studied and considered. Further study on the evolution of supply chains is crucial in order to ensure they are working as efficiently as possible. Frameworks and Cases on Evolutional Supply Chain considers the dynamic aspects of the supply chain and provides frameworks of the evolutional supply chain through symbolic case studies. Covering a range of topics such as industrial clusters, food loss, and the global supply chain, this reference work is ideal for industry professionals, researchers, practitioners, scholars, academicians, policymakers, business owners, government officials, instructors, and students.
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive...
Female Entrepreneurship as a Driving Force of Economic Growth and Social Change
In the last decade, female entrepreneurship has gained considerable attention from both academicians and policymakers. Despite the proliferation of studies, this field of research is characterized by being a highly multidisciplinary and dispersed field, encompassing studies from a wide range of disciplines such as business and management, education, political science, technology, and innovation. To legitimize female entrepreneurship as a distinct field of research, it is important to deepen the scientific reasoning regarding women entrepreneurs while promoting the theoretical consolidation of this area of knowledge. Female Entrepreneurship as a Driving Force of Economic Growth and Social Cha...
Cultural Marketing and Metaverse for Consumer Engagement
People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.
Entrepreneurial Processes in the Era of Digital Transformation
The book deals with the issue of entrepreneurial processes in the era of digital transformation, which is generating profound changes in the business environment, blurring industry boundaries, and creating unprecedented threats and opportunities for firms. The phenomenon of digital transformation is simultaneously or alternatively observed from three different research perspectives: The context in which entrepreneurial processes take place and its impact on them; The impact of digitalization on the initial phase of entrepreneurial processes; The profiles and the roles of individuals in entrepreneurial processes (considering the team dynamics as well); The growth path addressed to carry out entrepreneurial processes.
Examining a New Automobile Global Manufacturing System
Industries have had to quickly and continuously adjust their strategies in recent years to remain relevant and desirable. The automotive industry in particular has grown exponentially since its inception. In order for this industry to evolve with the changing times and appropriately utilize emerging technologies, further study on the new models and practices within the manufacturing process is required. Examining a New Automobile Global Manufacturing System considers emerging automobile manufacturing practices for the strengthening of automobile corporate management in advanced companies and discusses key changes within corporate management strategies and management technology for the automotive industry. Covering a range of critical topics such as production systems, teaching strategies, and design models, this reference work is ideal for manufacturers, managers, researchers, scholars, practitioners, academicians, instructors, and students.
The Processes and Theories of the Smart City
This book describes the phenomenon of the smart city in all its facets through sociological lenses. What is a smart city? What social challenges is it addressing? What are its limits and what are its potentialities? The concept of the smart city is still somewhat unclear, although the smart city project is currently at the forefront of society. Through a precise analysis of the concept of “smart”, the book provides a holistic definition of what constitutes a smart city. It will guide readers who want to analyse and describe the smart city, not only in the sociological field, but also in the technical-scientific field, and for those who want to explore its limits, its potentialities and its future developments.
Innovation Discovery: Network Analysis Of Research And Invention Activity For Technology Management
The use of bibliometrics for the analysis of technology management is on the rise in our increasingly technological societies. Many are using these tools to document or record the rise of various technologies, making it necessary to take stock of the value and application of scientometric methods and their measures.Innovation Discovery shows the current state of play within the field of management of technology, and discusses how we can use networks to explore, understand and generate theory around the innovation process. It looks at the different streams of analysis used to understand bibliometric data, and presents alternative and novel ways of applying these techniques.Written as a comprehensive review of approaches by leading researchers in the field, this book is suitable for graduate and post-graduate students and researches looking to expand their knowledge and embark on further investigations in technology management.
