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Consumer Behaviour and the Arts
Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector
Consumer Behaviour and the Arts
Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: What do we know about this aspect of consumer behaviour in general? What do we know about this aspect as it relates to the consumption of art works or cultural experiences? What are the practical implications of this knowledge for...
François Blondel
First director of the Académie royale d’architecture, François Blondel established a lasting model for architectural education that helped transform a still largely medieval profession into the one we recognize today. Most well known for his 1676 urban plan of Paris, Blondel is also celebrated as a mathematician, scientist, and scholar. Few figures are more representative of the close affinity between architecture and the "new science" of the seventeenth century. The first full-length study in English to appear on this polymath, this book adds to the scholarship on early modern architectural history and particularly on French classicism under Louis XIV and his minister Jean-Baptiste Colbert. It studies early modern science and technology, Baroque court culture, and the development of the discipline of architecture.
Marketing Management
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Officers, Entrepreneurs, Career Migrants, and Diplomats
“Money, money, and more money.” In the eyes of early modern warlords, these were the three essential prerequisites for waging war. The transnational studies presented here describe and explain how belligerent powers did indeed rely on thriving markets where military entrepreneurs provided mercenaries, weapons, money, credit, food, expertise, and other services. In a fresh and comprehensive examination of pre-national military entrepreneurship – its actors, structures and economic logic – this volume shows how readily business relationships for supplying armies in the 17th and 18th centuries crossed territorial and confessional boundaries. By outlining and explicating early modern military entrepreneurial fields of action, this new transnational perspective transcends the limits of national historical approaches to the business of war. Contributors are Astrid Ackermann, John Condren, Jasmina Cornut, Michael Depreter, Sébastien Dupuis, Marian Füssel, Julien Grand, André Holenstein, Katrin Keller, Michael Paul Martoccio, Tim Neu, David Parrott, Alexander Querengässer, Philippe Rogger, Guy Rowlands, Benjamin Ryser, Regula Schmid, and Peter H. Wilson.
Colonizer or Colonized
Colonizer or Colonized introduces two colonial stories into the heart of France's literary and cultural history. The first describes elite France's conflicted relationship to the Ancient World. As much as French intellectuals aligned themselves with the Greco-Romans as an "us," they also resented the Ancients as an imperial "them," haunted by the memory that both the Greeks and Romans had colonized their ancestors, the Gauls. This memory put the elite on the defensive—defending against the legacy of this colonized past and the fear that they were the barbarian other. The second story mirrored the first. Just as the Romans had colonized the Gauls, France would colonize the New World, becomi...
The Information Master
"Colbert has long been celebrated as Louis XIV's minister of finance, trade, and industry. More recently, he has been viewed as his minister of culture and propaganda. In this lively and persuasive book, Jake Soll has given us a third Colbert, the information manager." ---Peter Burke, University of Cambridge "Jacob Soll gives us a road map drawn from the French state under Colbert. With a stunning attention to detail Colbert used knowledge in the service of enhancing royal power. Jacob Soll's scholarship is impeccable and his story long overdue and compelling." ---Margaret Jacob, University of California, Los Angeles "Nowadays we all know that information is the key to power, and that the ma...
A Handbook of Cultural Economics
The second edition of this widely acclaimed and extensively cited collection of original contributions by specialist authors reflects changes in the field of cultural economics over the last eight years. Thoroughly revised chapters alongside new topics and contributors bring the Handbook up-to-date, taking into account new research, literature and the impact of new technologies in the creative industries. The book covers a range of topics encompassing the creative industries as well as the economics of the arts and culture, and includes chapters on: economics of art (including auctions, markets, prices, anthropology), artists' labour markets, creativity and the creative economy, cultural districts, cultural value, globalization and international trade, the internet, media economics, museums, non-profit organisations, opera, performance indicators, performing arts, publishing, regulation, tax expenditures, and welfare economics.
Arts Management
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