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Sustainability Marketing
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy...
Sustainable Entrepreneurship
Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value. This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives cl...
System Innovation for Sustainability 1
Sustainable consumption and production (SCP) was adopted as a priority area during the World Summit on Sustainable Development in Johannesburg in 2002 and has since become one of the main vehicles for targeting international sustainability policy. Sustainable consumption focuses on formulating equitable strategies that foster the highest quality of life, the efficient use of natural resources, and the effective satisfaction of human needs while simultaneously promoting equitable social development, economic competitiveness, and technological innovation. But this is a complex topic and, as the challenges of sustainability grow larger, there is a need to re-imagine how SCP policies can be form...
Greener Marketing
Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable rec...
Transformative Consumer Research for Personal and Collective Well-being
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Challenge Ironman
Was macht den Reiz einer Langdistanz aus? Warum absolvieren Sportler einen Triathlon über 3,8 km Schwimmen, 180 km Radfahren und 42,2 km Laufen - und nehmen dafür jahrelanges Training in Kauf? Wieso stellen sich immer mehr Menschen dieser extremen sportlichen Herausforderung? Und worin besteht der tiefere Sinn? Frank-Martin Belz, Professor an der Technischen Universität München und selbst mehrfacher Ironman-Finisher, begab sich systematisch auf die Suche nach dem Sinn dieses Sports, in dem Freud und Leid so nah beieinander liegen wie in wenigen Sportarten. Er beschäftigt sich mit der Bedeutung, die Athleten einer Sportart beimessen, die häufig mit außergewöhnlichen körperlichen Leis...
Nachhaltiger Konsum
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Lovely Raspberry
“Reading Aaron Belz is like dreaming of a summer vacation and then taking it.”—John Ashbery In this masterfully offbeat second collection, Aaron Belz writes with a deadpan whimsy that fronts mischievously for keen cultural insights in poems like “You Bore Me,” “Asking Al Gore About the Muse,” and “Thirty Illegal Moves in the Cloud-Shape Game.”
Sustainable Marketing
Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis. In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.
