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Sustainability Marketing
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy...
Sustainable Entrepreneurship
Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value. This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives cl...
Transformative Consumer Research for Personal and Collective Well-being
Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Lincoln's America
To fully understand and appreciate Abraham Lincoln’s legacy, it is important to examine the society that influenced the life, character, and leadership of the man who would become the Great Emancipator. Editors Joseph R. Fornieri and Sara Vaughn Gabbard have done just that in Lincoln’s America: 1809–1865, a collection of original essays by ten eminent historians that place Lincoln within his nineteenth-century cultural context. Among the topics explored in Lincoln’s America are religion, education, middle-class family life, the antislavery movement, politics, and law. Of particular interest are the transition of American intellectual and philosophical thought from the Enlightenment t...
Sustainability Challenges and Solutions at the Base of the Pyramid
Around the turn of the millennium it had become painfully evident that development aid, charity or "global business-as-usual" were not going to be the mechanisms to alleviate global poverty. Today, there is little dispute that poverty remains the most pressing global problem calling for innovative solutions. One recent strategy is the Base of the Pyramid (BoP) concept developed by Prahalad and Hart, which relies on entrepreneurial activity tapping into the previously ignored markets of the economically most disadvantaged. It is a process requiring innovations in several disciplines: technological, social and business.This book covers a number of areas. First, much of the current BoP discussi...
Youth Entrepreneurship and Africa’s Sustainable Industrialization
This book investigates the prospects of Africa’s sustainable industrialization, with an emphasis on youth entrepreneurship and the mechanisms in place to support both industrial and corporate entrepreneurs. The volume addresses two specific issues; first, industrialization and youth entrepreneurship and secondly, youth entrepreneurship training and education. The emphasis on youth entrepreneurship to drive sustainable industrialization in Africa is driven by three points: first, Africa’s industrialization is still at its inception with severely limited existing stock of entrepreneurial talents, which makes it imperative to look to the continent’s bulging youth population – the “pop...
Lovely Raspberry
“Reading Aaron Belz is like dreaming of a summer vacation and then taking it.”—John Ashbery In this masterfully offbeat second collection, Aaron Belz writes with a deadpan whimsy that fronts mischievously for keen cultural insights in poems like “You Bore Me,” “Asking Al Gore About the Muse,” and “Thirty Illegal Moves in the Cloud-Shape Game.”
System Innovation for Sustainability 1
Sustainable consumption and production (SCP) was adopted as a priority area during the World Summit on Sustainable Development in Johannesburg in 2002 and has since become one of the main vehicles for targeting international sustainability policy. Sustainable consumption focuses on formulating equitable strategies that foster the highest quality of life, the efficient use of natural resources, and the effective satisfaction of human needs while simultaneously promoting equitable social development, economic competitiveness, and technological innovation. But this is a complex topic and, as the challenges of sustainability grow larger, there is a need to re-imagine how SCP policies can be form...
International Marketing
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.
Greener Products
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: ...
