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Extrait d'une thèse intitulée Etude sémio-psychanalytique de quelques films publicitaires. Analyse détaillée de quatre films publicitaires proposés aux jeunes téléspectateurs. Permet de s'interroger sur l'intérêt éducatif de ces films et conduit à rapprocher, mais aussi à opposer, spots et contes de fées. « Copyright Electre »
Christian Metz is best known for applying Saussurean theories of semiology to film analysis. In the 1970s, he used Sigmund Freud's psychology and Jacques Lacan's mirror theory to explain the popularity of cinema. In this final book, Metz uses the concept of enunciation to articulate how films "speak" and explore where this communication occurs, offering critical direction for theorists who struggle with the phenomena of new media. If a film frame contains another frame, which frame do we emphasize? And should we consider this staging an impersonal act of enunciation? Consulting a range of genres and national trends, Metz builds a novel theory around the placement and subjectivity of screens ...