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The Myth of Excellence
The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere."...
Sixteen Modern American Authors
Praise for the earlier edition: "Students of modern American literature have for some years turned to Fifteen Modern American Authors (1969) as an indispensable guide to significant scholarship and criticism about twentieth-century American writers. In its new form--Sixteenth Modern American Authors--it will continue to be indispensable. If it is not a desk-book for all Americanists, it is a book to be kept in the forefront of the bibliographical compartment of their brains."--American Studies
Shaw and Other Playwrights
The early conclusion that Shaw was mainly a magpie following the trails of many thinkers has led to the further consequence of neglecting Shaw's relationship to other playwrights. This volume of SHAW explores Shaw's plays as inheritances and inspirations of dramatic art and also locates Shaw himself as a presence in the work of his contemporaries and successors. The volume concentrates on Shaw in relation to other modern British playwrights, notably Wilde, Bennett, Rattigan, the Court Theatre playwrights, and Shaw's successors from Coward to Stoppard. Gwyn Thomas's 1975 BBC play, The Ghost of Adelphi Terrace, puts Shaw and Barrie together on stage, and Shaw's 20 June 1937 Sunday Graphic obit...
Shaw and History
This special issue of Shaw offers ten articles that focus on the theme of "Shaw and History." That focus illuminates Shaw's concept of history as art and its uses for dramatic purposes. It is a focus that is broadly applied to the historical perspective. Views range from Shaw's uses of historical sources in the Shavianizing of history, his uses of historical, geographical, and political places and events in his work, to views that place selected Shavian works within a historical context. Stanley Weintraub discusses Shaw's references to Cetewayo, Zulu chieftain, in Cashel Byron's Profession as the first incorporation of a contemporary historical figure into his work. John Allett explores the ...
The Arab Nationalist Advisor
Shaykh Yusuf Yassin (18921962) marked the contemporary history of the Kingdom of Saudi Arabia in his capacity as a favorite advisor who was the founder monarchs confidential secretary, relentless envoy and chief foreign policy consultant. Born in Latakiyyah, Syria, Yassin earned the confidence of King Abdul Aziz bin Abdul Rahman Al Saud, and moved to Riyadh even before the Third Saudi Kingdom was inaugurated in 1932. After obtaining citizenship he participated in critical decisions reached by the ruler as regional and international actors honed in on the wealth of the Arabian Peninsula. Over the course of several decades Yusuf Yassin met with and negotiated on behalf of three monarchs, Abdul...
A Study Guide for "Imagism"
A Study Guide for "Imagism," excerpted from Gale's acclaimed Literary Movements for Students. This concise study guide includes plot summary; character analysis; author biography; study questions; historical context; suggestions for further reading; and much more. For any literature project, trust Literary Movements for Students for all of your research needs.
A Theory of Everything (That Matters)
Einstein's revolutionary scientific ideas have transformed the world, ushering in the nuclear age. Is there any place for faith in such a world? This volume is a must-read for anyone who wants to understand the role of faith in a world where science and technology govern lives.
Literature and the Great War 1914-1918
Literature and the Great War offers a fresh, challenging interpretation of the literature of the period, reappraising the settled assumptions through which war writing has come to be read in recent years.
The Northern Gold Fleet
The Northern Gold Fleet is the story of how new gold-dredging technology was applied to the rich placers of the Far North from 1899 to the present, leading to mass production and economies of scale that made previously unprofitable resources profitable. The bucket-ladder dredge was a single, complex apparatus that rivaled ocean freighters in size. At once ugly, spectacular, and awesome, the dredges dug, classified materials, and performed gold-saving and tailing-disposal functions. A richly illustrated and comprehensive history. The Northern Gold Fleet is part environmental, part technological, part corporate, part labor, and part Alaskan in its thrust, offering a picture - both dazzling and absorbing - of how new technology simultaneously helped build the economy and lay waste the resources of Alaska.
1992, Shaw and the Last Hundred Years
In 1892 the first production of Bernard Shaw's first play, Widowers' Houses, heralded the birth of modern drama in the English language. One hundred years later a group of Shavians gathered to examine the significance and influence of Shaw's drama in the English-speaking world. The conference, sponsored by Virginia Polytechnic Institute and State University, brought together theater scholars, critics, and artists from Canada, England, Ireland, and the United States. The conference also featured productions of The Shewing-up of Blanco Posnet, The Man of Destiny, and Farfetched Tales, each followed by a symposium. The centennial conference not only marked the importance of the event but also s...
