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The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere."...
Meticulously researched, Joan Crawford: The Last Word deals in full with her long movie career and explores in detail her turbulent private life. Respected biographer Fred Lawrence Guiles uses newly discovered sources and recent interviews with many who knew her, and some who loved her, to establish the person behind the carefully crafted screen icon. For most of her adult life she was a Star who dedicated herself entirely to her career. But since her death her luster has been tarnished. Here, at last, is a biography that sets the record straight. In her heyday Joan Crawford was probably the most imitated woman in the world. Magazine covers featured her face, and high school and college girl...
Literature and the Great War offers a fresh, challenging interpretation of the literature of the period, reappraising the settled assumptions through which war writing has come to be read in recent years.
Informed by a writer's view of how a writer works, this perceptive study illuminates the careers of two major figures of twentieth-century literature, T.S. Eliot and James Joyce. Sultan engages in a unique form of historical criticism, blending a literary history of Modernism with a richly intimate knowledge of three key works--"The Love Song of J. Alfred Prufrock," The Waste Land, and Ulysses--and confronting questions of literary theory implicit in the modernist period. In doing so, he examines the antecedents of Modernism, focusing on three major influences--Flaubert, Baudelaire, and Dostoyevsky--and then traces the relations of Eliot and Joyce with their contemporaries, including Virginia Woolf and Wallace Stevens. Concluding with an appraisal of Eliot's and Joyce's impact on readers, writers, and literary theory today, Eliot, Joyce and Company sheds considerable light on the careers of these writers, on their works, and on the history of Modernism.
Doyle shows that, though setting and circumstances may change, POW stories share a common structure and are driven by similar themes. Capture, incarceration, isolation, propaganda, torture, capitulation or resistance, death, spiritual quest, escape, liberation and repatriation are recurrent key motifs in these narratives.
Focusing on the crossover between the sacred and the secular, this volume gathers the work of media experts, religious historians, sociologists of religion, and authorities on American studies and art history.
Shaw's speculations about human destiny align him with many other writers of the time, and later, who forged a new genre of literature that ultimately took the name in 1928 of "science fiction." Ray Bradbury affirms Greg Bear's statement about the little-known, but significant, relationship that Bernard Shaw has with science fiction. Bradbury, who frequently emphasizes Shaw's influence on his own work, asks, "Isn't it obvious at last: Those that do not live in the future will be trapped and die in the past?" Susan Stone-Blackburn, comparing Shaw's Back to Methuselah with Olaf Stapledon's Last and First Men, discusses why science-fiction scholars have been reluctant to acknowledge Shaw's role...
Praise for the earlier edition: "Students of modern American literature have for some years turned to Fifteen Modern American Authors (1969) as an indispensable guide to significant scholarship and criticism about twentieth-century American writers. In its new form--Sixteenth Modern American Authors--it will continue to be indispensable. If it is not a desk-book for all Americanists, it is a book to be kept in the forefront of the bibliographical compartment of their brains."--American Studies
This special issue of Shaw offers ten articles that focus on the theme of "Shaw and History." That focus illuminates Shaw's concept of history as art and its uses for dramatic purposes. It is a focus that is broadly applied to the historical perspective. Views range from Shaw's uses of historical sources in the Shavianizing of history, his uses of historical, geographical, and political places and events in his work, to views that place selected Shavian works within a historical context. Stanley Weintraub discusses Shaw's references to Cetewayo, Zulu chieftain, in Cashel Byron's Profession as the first incorporation of a contemporary historical figure into his work. John Allett explores the ...
Einstein's revolutionary scientific ideas have transformed the world, ushering in the nuclear age. Is there any place for faith in such a world? This volume is a must-read for anyone who wants to understand the role of faith in a world where science and technology govern lives.