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Rediscovering the Essentiality of Marketing
  • Language: en
  • Pages: 910

Rediscovering the Essentiality of Marketing

  • Type: Book
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  • Published: 2016-06-27
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  • Publisher: Springer

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriat...

60 Aces of Haiku
  • Language: en
  • Pages: 74

60 Aces of Haiku

In this account is the idealization of the real and the realization of the ideal; this volume is a rare genre and a master piece on its own. What makes it breathtaking is the technicality that speaks the language of interest. ‘60 Aces Of Haiku’, as succinct details of captivating moments is fashioned at bringing an interplay of arousing scenes with fecund language expression, all pulsating the reader’s mind in the harmony of sweet rhythm made of words and the musical strings of the tennis racket. Unlike other ways this is how Mainoo prefer to tell his stories, there is no space for a second thought, the soothing melodies are highly recommendable. -Olalere Fagbola

Daily Graphic
  • Language: en
  • Pages: 50

Daily Graphic

None

A Matter of Inclusion
  • Language: en
  • Pages: 102

A Matter of Inclusion

Appealing to the Good is Us, Chad Norman writes poignantly and lyrically about the human journey, punctuated by border crossings, walls and barb-wire fences, racism, and intolerance based on one's physical looks, religion, gender, language, and geographic dis/location. In these deeply moving poems, the author reminds us that not only are we each other's keeper, but also stewards of the planet. Thus, the care of each other and the planet go hand in hand. These poems are warnings, prophecies, and elegies, but also a strong belief in the goodness of each one of us, and a gentle coaxing into performing right action. This is the only way we will be able to pull ourselves from the brink. Norman offers a blueprint for right action: love, compassion, fortitude, and courage. Read these poems then as meditations of hope for our collective future and evolution.

Pearls of Awareness
  • Language: en
  • Pages: 114

Pearls of Awareness

This collection has 60 poems that tackle spirituality from different perspectives as they also tackle day- to-day activities of the protagonists, from love, truth and lies, what is right or wrong, politics, death, existence, growing up stories, memories, gender and sexuality, what beauty is, etc. And in all these poems there is the search for our beginning (where we came from) to find the path to here (where we are) and what this here represents. A conscious thread runs through and weaves these worlds into some form of religion, an individual spirituality.

Revolution Recollected and New Struggle Poems
  • Language: en
  • Pages: 107

Revolution Recollected and New Struggle Poems

Poems in Revolution Recollected and New Struggle Poems deal with, among other issues, the North African uprisings in Tunisia, Egypt, Libya, and intersects into the Middle East conflicts in Syria, Bahrain, Saudi Arabia, Yemen, and the never ending conflict between Israel and Palestine. These poems previously came out under Revolution: Struggle Poems, published in 2015, and the rest of the poems are from my latest poetry collection I am currently working on entitled Disobedience Poems. Tendai Rinos Mwanaka is a Zimbabwean publisher, editor, mentor, thinker, literary artist, visual artist and musical artist with over 40 books published. He writes in English and Shona.

This Body is an Empty Vessel: Poetry
  • Language: en
  • Pages: 119

This Body is an Empty Vessel: Poetry

Here is poetry that is personal yet spreading to have its tentacles struggling to grip into other equally slippery facets of life. In brief, Beaton writes his poetry to assuage his personal feelings yet in so doing he ends up massaging our shared experience - as Malawians, Africans and just as humans. Beaton has observed, learnt, and is growing in the Malawian poetry space. Thus, he also comes to the stage bearing the Malawian influence on his poetry.

Coming of Age
  • Language: en
  • Pages: 123

Coming of Age

In ‘The Curse’ we see the existential dilemmas that the characters have to deal with in their day to day life on hard planet earth. These recurring dilemmas become the leitmotiv of the whole collection. The poet uses literary figures and philosophical terms that connect with past literature like Sisyphus, Nirvana, quixotic, The Pied Piper, Spartans, Jim Crow etc. in his poems to show us the situations his characters are going through, likening them to these past literary figures and their stories. In ‘Coming of Age’, the poem that informs this collection and titular to the collection, he talks of the ghetto being, his journey as he tried to break the cycle of poverty and vault himself out of the ghetto and the political situation that weighs heavily on this being. How this being comes of age in the scourge of this time. This is an important and well assembled beautiful collection of poetry of the Zimbabwean struggle.

Best
  • Language: en
  • Pages: 556

Best "New" African Poets Anthology 2020

Best New African Poets 2020 Anthology, which can be in part titled the Covid Diaries is the 6th volume of the yearly anthology of contemporary African poets, Best New African Poets (BNAP). In this anthology the poets tackle the covid pandemic, some with fear, some with pain, some with anger, some with forebodings of danger; you sense the feeling of insecurity in all of the entries around this issue. This is understandable. As a humanity we have had to go, and we are still going, through one of the most terrible times in our existence, as millions get swept away in this tidal danger. But we will vanquish this monster, we will come out stronger, in the meanwhile as we fight this monster we con...

Best
  • Language: en
  • Pages: 292

Best "New" African Poets 2023 Anthology

From 2015 to 2023 we have been able to issue out, yearly, an anthology of Africa poets, through 9 years of publishing this beautiful anthology of the best contemporary African poets and in the process we have published and archived over 1000 African poets. And this year without fail we offer you Best New African Poets 2023 Anthology which comprises several dozens of African poets from the Portuguese, English and French speaking African countries. We expect the anthology to continue into another decade but also to seed into other forms of poetic expressions starting from next year. We intend to work on Best New African Poets International Festival of the Arts, an event that will bring togethe...