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Advertising, Values and Social Change
This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Manifesto pointed out as early as 2000, and this is all the more so today in our increasingly digitalized society. Advertising, therefore, needs to attune products to the most interesting conversations, those that are consistent with the new sensibility of the individual, identifying the languages which reflect most closely the new values and which are most useful for effective storytelling. The analysis here focuses on Italian advertising, but the language categories described are in tune with the new Zeitgeist, which, faced with the challenge of climate change and the crisis of unlimited economic growth, demands a more informed and responsible approach to consumption globally. The book is, therefore, useful for those working in corporate communication, advertising agencies, universities and Italian cultural organizations.
Crisis’ Representations: Frontiers and Identities in the Contemporary Media Narratives
A sociological research on the current “narrations” of the crisis reflected by media and the relation between political discourses and popular myths, consists a revealing study of the dominant social representations worldwide. The real inequalities are counterbalanced by cultural industries’ “fairytales”.
Pareto and Political Theory
Pareto and Political Theory is the first book-length study of the philosopher’s importance in terms of the most fundamental issues of political discourse: individualism vs. holism, science vs. hermeneutics, laissez-faire vs. social engineering, and value relativism vs. moral absolutism. Joseph V. Femia shows that although Pareto is considered a ‘founding father’ of both sociology and mathematical economics, his contribution to political theory is neither fully recognised nor properly explored. This is also the only book to examine Pareto’s critique of Kantianism and natural law and also includes the first comparison of Pareto’s thought with postmodernism and a detailed refutation o...
Transnational Mobility and Externalization of EU Borders
Transnational Mobility and Externalization of EU Borders: Social Work, Migration Management and Resistance addresses the topics of social work and international migration, with specific focus on the consequences of EU border externalization policies. The increasingly authoritarian character of EU border management raises a number of issues related to the role of social work within a context that is heavily charged, both ideologically and politically. After theoretically and historically contextualizing externalization with explicit attention to (neo)colonial genealogies of the current migration regimes, this book examines the complex inter-relations of social workers with key actors, namely ...
A Philosophy of Belonging
James Greenaway offers a philosophical guide to understanding, affirming, and valuing the significance of belonging across personal, political, and historical dimensions of existence. A sense of belonging is one of the most meaningful experiences of anyone’s life. Inversely, the discovery that one does not belong can be one of the most upsetting experiences. In A Philosophy of Belonging, Greenaway treats the notion of belonging as an intrinsically philosophical one. After all, belonging raises intense questions of personal self-understanding, identity, mortality, and longing; it confronts interpersonal, sociopolitical, and historical problems; and it probes our relationship with both the k...
The Anthem Companion to Talcott Parsons
‘The Anthem Companion to Talcott Parsons’ offers the best contemporary work on Talcott Parsons, written by the best scholars currently working in this field. Original, authoritative and wide-ranging, the critical assessments of this volume will make it ideal for Parsons students and scholars alike. ‘Anthem Companions to Sociology’ offer authoritative and comprehensive assessments of major figures in the development of sociology from the last two centuries. Covering the major advancements in sociological thought, these companions offer critical evaluations of key figures in the American and European sociological tradition, and will provide students and scholars with both an in-depth assessment of the makers of sociology and chart their relevance to modern society.
The Differentiation of Modernism
The Differentiation of Modernism analyzes the phenomenon of intermediality in German radio plays, film music, and electronic music of the late modernist period (1945-1980). After 1945, the purist "medium specificity" of high modernism increasingly yielded to the mixed forms of intermediality. Theodor Adorno dubbed this development a "Verfransung," or "fraying of boundaries," between the arts. TheDifferentiation of Modernism analyzes this phenomenon in German electronic media arts of the late modernist period (1945-80): in radio plays, film music, and electronic music. The first part of the book begins with a chapter on Adorno's theory of radio as an instrument of democratization, going on to...
