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Scripted Affects, Branded Selves
In Scripted Affects, Branded Selves, Gabriella Lukács analyzes the development of a new primetime serial called “trendy drama” as the Japanese television industry’s ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukács suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupat...
Invisibility by Design
In the wake of labor market deregulation during the 2000s, online content sharing and social networking platforms were promoted in Japan as new sites of work that were accessible to anyone. Enticed by the chance to build personally fulfilling careers, many young women entered Japan's digital economy by performing unpaid labor as photographers, net idols, bloggers, online traders, and cell phone novelists. While some women leveraged digital technology to create successful careers, most did not. In Invisibility by Design Gabriella Lukács traces how these women's unpaid labor became the engine of Japan's digital economy. Drawing on interviews with young women who strove to sculpt careers in the digital economy, Lukács shows how platform owners tapped unpaid labor to create innovative profit-generating practices without employing workers, thereby rendering women's labor invisible. By drawing out the ways in which labor precarity generates a demand for feminized affective labor, Lukács underscores the fallacy of the digital economy as a more democratic, egalitarian, and inclusive mode of production.
Youth, Labor and Politics in East Asia
The economic deregulation that followed the East Asian financial crisis and recession in the 1990s blocked youth from the labor market. This issue investigates the resulting youth labor crisis and its predominant manifestations--youth unemployment and underemployment. The contributors examine these phenomena not as social anomalies but as the new faces of labor for youth. They conceptualize this situation as emblematic of a global crisis in capitalism and study how the politics of youth unemployment and underemployment emerge interconnected in China, Japan, and South Korea. The essays highlight how political leaders in these countries gamble with the futures of their young people to secure their places in neoliberal globalization, disconnecting national futures from personal ones. Gabriella Lukács is associate professor of anthropology at the University of Pittsburgh. She is the author of Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan, also published by Duke University Press. Contributors: Cho Hae-joang, Jennifer Jihye Chun, Mark Driscoll, Michael Fisch, Ju Hui Judy Han, Anita Koo, Gabriella Lukács, Pun Ngai, Xia Zhang
God Is Samoan
Christian theologians in the Pacific Islands see culture as the grounds on which one understands God. In this pathbreaking book, Matt Tomlinson engages in an anthropological conversation with the work of “contextual theologians,” exploring how the combination of Pacific Islands culture and Christianity shapes theological dialogues. Employing both scholarly research and ethnographic fieldwork, the author addresses a range of topics: from radical criticisms of biblical stories as inappropriate for Pacific audiences to celebrations of traditional gods such as Tagaloa as inherently Christian figures. This book presents a symphony of voices—engaged, critical, prophetic—from the contempora...
Pop City
Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. The local election system introduced in the mid 90s has stimulated strong desires among city mayors and county and district governors to develop and promote their areas. Riding on the Korean Wave—the overseas popularity of Korean entertainment, also called Hallyu—Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract ...
Television, Japan, and Globalization
Shines new theoretical light on Japanese television in global perspective
The Time of Laughter
From broadcast to social media, comedy plays a prominent role in Japan’s cultural landscape and political landscape. The Time of Laughter explores how comedy grew out of the early days of television to become a central force in shaping Japanese media over the past half-century. Comedy and its impact, David Humphrey argues, established a “time of laughter” in the media of the late twentieth and early twenty-first centuries in Japan. Through masterful interrogation of Japanese televisual archives and media discourse, Humphrey demonstrates that the unique temporality of laughter has had a profound role in the cultural atmosphere of Japan’s recent past. Laughter both complemented and absorbed the profound tensions and contradictions that emerged in Japanese television. Joyous and cacophonous, reaffirming and subverting, laughter simultaneously alienated and unified viewers. Through its exploration of the influence of comedy and the culture of laughter, The Time of Laughter presents a vibrant new take on Japan’s recent media history.
Japanese Idols Go to China
This book situates the Chinese acceptance of Japanese popular culture, specifically the intriguing and sometimes awkward relationship between the “idol” groups AKB48 and SNH48, within the broad context of nationalist ideology and international relations in East Asia. It aims to enhance the knowledge and understanding of the reader about contemporary East Asian cultural exchanges and nationalist expressions in concrete forms. Additionally, this book attempts to discover heretofore overlooked aspects of nationalism’s metamorphosis in both China and Japan and challenge the existing scholarly and popular understandings of nationalism. By interrogating the nationalism factor in popular culture in Chinese and Japanese contexts, this books concludes that popular culture fandom can both be a culprit in promoting hegemonic political ideologies and serve as a potential antidote.
Global Futures in East Asia
The East Asian economic miracle of the twentieth century is now a fond memory. What does it mean to be living in post-miracle times? For the youth of China, Taiwan, Japan, and South Korea, the opportunities and challenges of the neoliberal age, deeply shaped by global forces in labor markets, powerfully frame their life prospects in ways that are barely recognizable to their parents. Global Futures in East Asia gathers together ethnographic explorations of what its contributors call projects of "life-making." Here we see youth striving to understand themselves, their place in society, and their career opportunities in the nation, region, and world. While some express optimism, it is clear that many others dread their prospects in the competitive global system in which the failure to thrive is isolating, humiliating, and possibly even fatal. Deeply engaged with some of the most significant theoretical debates in the social sciences in recent years, and rich with rare cross-national comparisons, this collection will be of great interest to all scholars and students interested in the formation of subjects and subjectivities under globalization and neoliberalism.
