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Juki Girls, Good Girls
When a government program brought garment factories to rural Sri Lanka, women workers found themselves caught between the pressures of a globalizing economy and societal expectations that villages are sanctuaries of tradition. These women learned quickly to resist the characterization of "Juki girls"—female garment workers already established in the urban sector—as vulgar and deracinated, instead asserting that they were "good girls" who could embody the nation's highest ideals of femininity. Caitrin Lynch shows how contemporary Sri Lankan women navigate a complex web of political, cultural, and socioeconomic forces. Drawing on extensive ethnographic research conducted inside export-orie...
From Envisioning to Designing E-development
"From Envisioning to Designing e-Development" presents a concrete case in bridging the gap between vision and actionable programs. It captures how Sri Lankans worked with local stakeholders and aid agency counterparts in moving from developing a shared vision of comprehensive e-development to designing a multiyear investment program, creating a national ICT agency, and piloting, implementing, and adapting the strategy.
Modern Health Care Marketing
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of h...
Nostalgic Appeals in Restaurants- Islamabad & Rawalpindi
The concept of disneyization and its elements have recently been emerged in literature. However how these things help in enhancing the service encounter have not been studied. The research offers description of different terms like nostalgia, disneyization and service marketing. An effort has been made to study whether every individual experiences nostalgia or not and how do they associate themselves with this concept. Moreover does nostalgia multiplies when people are in group or not.
TIMS/ORSA Bulletin
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Robotics Abstracts
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CAD/CAM Abstracts
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