Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Internationalisation of Retailing
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
Service Industries Marketing
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Clothing the Poor in Nineteenth-Century England
In this pioneering study Vivienne Richmond reveals the importance of dress to the nineteenth-century English poor, who valued clothing not only for its practical utility, but also as a central element in the creation and assertion of collective and individual identities. During this period of rapid industrialisation and urbanisation formal dress codes, corporate and institutional uniforms, and the spread of urban fashions replaced the informal dress of agricultural England. This laid the foundations of modern popular dress and generated fears about the visual blurring of social boundaries as new modes of manufacturing and retailing expanded the wardrobes of the majority. However, a significant impoverished minority remained outside this process. Clothed by diminishing parish assistance, expanding paternalistic charity and the second-hand trade, they formed a 'sartorial underclass' whose material deprivation and visual distinction was a cause of physical discomfort and psychological trauma.
The Emergence of Modern Marketing
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Transformations of Retailing in Europe after 1945
After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.
The Service Productivity and Quality Challenge
3 While all of these explanations seem to have merit, there is one dominant reason why the percentage of GDP and employment dedicated to services has continued to increase: low productivity. According to Baumol's cost disease hypothesis (Baumol, Blackman, and Wolff 1991), the growth in services is actually an illusion. The fact is that service-sector productivity is improving slower than that of manufacturing and thus, it seems as if we are consuming more services in nominal terms. However, in real terms, we are consuming slightly less services. That is, the increase in the service sector is caused by low productivity relative to manufacturing. The implication of Baumol's cost disease is the...
Embracing and Managing Change in Tourism
Examines management responses to the major changes taking place in international tourism and considers tourism itself as an agent of change.
Business Institutions and Behaviour in Australia
This study of Australian business institutions and practices places the rise of big business in Australia in a comparative context through a study of its 100 largest firms in the first six and a half decades of the 20th century. Unlike many of the wealthy economies of the northern hemisphere, Australia's lists of the 100 largest firms were dominated up to World War II by those from the resource and service industries. The high levels of foreign direct investment in the resources and manufacturing industries is also highlighted. Other chapters employ 21st-century theories of the firm to explore business behaviour in more depth.
The Oxford Handbook of Industrial Archaeology
Representing the first substantial English-language text on Industrial Archaeology in a decade, this handbook comes at a time when the global impact of industrialization is being re-assessed in terms of its legacy of climate change, mechanization, urbanization, the forced migration of peoples, and labour relations. Critical debates around the beginning of a new geological era - The Anthropocene - have emerged over the last decade. This approach interrogates the widespread exploitation of natural resources that forged industrialization from its early emergence in 18th century northern Europe to its contemporary ubiquity, environmental impacts, and social legacy within our globalized world. Through a broad international and multi-period set of chapters, this volume explores the complex origins, processes, and development of industrialization through both its physical remains and human consequences - both the good and the bad. It provides a diverse material framework for understanding our modern world, from its industrial origins through its future paths in the 21st century.
Service Quality
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
