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Football Hooligans
This book examines how groups of young male fans come to be defined and identified as football `hooligans and challenges the assumption that violence is wholly central to the match-day experience for these supporters. Rather, the creation of identity is at the root of hooliganism, with all the cultural values and rituals, codes of honour and shame, and communal patterns of behaviour and consumption that accompany it. The author locates hooliganism historically within the milieu of an industrial working class culture and examines ideas of performance and ritual encompassed in idealized masculinity. The book is based on a decades in-depth study of the `Blades, a group of football fans supporti...
Steel and Grace
There is a British city that has produced some of the most exceptional individuals to ever grace the Olympic Games. A city that has developed many of the finest athletes to wear our national colours. Offering a unique insight, and drawing on extensive archives, "Steel and Grace: Sheffield's Olympic Track and Field Medallists" examines the athletes of 'Steel City' and their contributions to the Olympic Games over more than a century. The book examines the lives and careers of athletes who stood on the medal podium and positions their achievements within the political events that impacted upon the Games: in Berlin as Hitler showcased his Nazi regime; in Munich when terrorists murdered 11 Israe...
Principles of Marketing
A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.
Marketing
How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
Marketing
For courses in Principles of Marketing at four year and two year colleges. This accessible, overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook. Features Fully Customisable and Easy to Use. Interactive for Active Learning. Collaborative for Shared Learning. Outcome Based. Performance Assessed. Take advantage of this powerful course management tool, available for use in CourseCompass, Blackboard and WebCT.
Marketing: An Introduction, Global Edition
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Marketing
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
