Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Stirring It Up
A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for 30 years. From his early days as an educator and activist to his current position as President and CE-Yo of Stonyfield Farm, the world's largest organic yogurt company, Hirshberg's positive outlook has inspired thousands of people to recognize their ability to make the world a better place. In Stirring It Up, Hirshberg calls on individuals to realize their power to effect change in the marketplace -- "the power of one" -- while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his 25 years' experience...
Winning Customers with Commitment
Gary Hirshberg learned about running a business as the C-E-Yo of Stonyfield, now the world’s largest organic yogurt producer. In his book, Stirring It Up--How to Make Money and Save the World, he tells how the company grew from seven cows in a New Hampshire barn to a business with more than $330 in annual sales. Now he is sharing what that experience taught him in a series of brief, practical lessons on profiting from a sustainable enterprise. This one is about earning customers’ trust and loyalty. I can’t claim that Stonyfield’s founder, Samuel Kaymen, and I gave up conventional marketing through a reasoned decision. Short on money at the outset, we had no other choice. But what we ...
Anything But Neutral About Going (Carbon) Neutral
It may seem a drag on the bottom line, but shrinking your company’s carbon footprint is vital, not only for the state of the planet, but to your own long-term survival. Luckily, investing in cleaner energy can also produce major advantages. Here’s how Stonyfield did it and you can, too. Most businesspeople see costs only in terms of money spent or saved. That view is blind to something crucial--unnoticed consequences, or what economists call externalities. Those are the direct effects (social, medical, environmental) of business activities, ranging from agriculture to industrial production. Examples abound: an increase in national obesity, depleted farmland, toxified air and water. Though terribly real, such consequences never appear on our balance sheets. Climate change is a huge externality, largely caused by carbon dioxide emissions polluting the atmosphere. Think what this means: How your business uses energy affects the fate of the planet. Here’s the upside: You can actually enrich your company while helping to save the Earth. The secret is using energy with true cost-efficiency--a standard that simultaneously boosts your margin and slashes your carbon emissions.
For Better Or for Work
"Insight, hope, and strategies for building a business and a family at the same time"--Jacket.
Introduction to Management
Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The text presents managerial concepts and theory related to the fundamentals of planning, leading, organising, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this text because the concepts are backed by many applications, exercises, and cases.
Talk the Walk
Can corporate marketing foster sustainable consumption? Is there a strong business case? What are the key factors for successful marketing strategies and communication campaigns in that field? In answering these questions this book provides: a summary of existing research on consumers' attitudes towards green products; analysis of various marketing strategies and campaigns from pioneers companies and mainstream groups in sectors like clothing, cosmetics, food retail, and automotive; tips to communicate effectively and a practical toolbox for practitioners. This publication has been produced by UNEP, the Global Compact Office and Utopies (a French consultancy firm specialized in sustainable development strategies).
Management
Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The book presents managerial concepts and theory related to the fundamentals of planning, leading, organizing, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this book because the concepts are backed by many applications, exercises, and cases.
Exploring Management
The primary goal of this edition of Exploring Managementis to help build core management competencies for today's global and more complex workplace, including issues related to planning, organizing, leading, and controlling (POLC) - with more hands-on type materials such as cases, exercises, and application. Schermerhorn uses a conversational and interactive writing style to master concepts in a bite-size and fundamental approach. This text presents managerial concepts and theory in a straight-forward, interesting style with a strong emphasis on application. The discussion of theory is framed in a unique, engaging, and concise way. The goal is to promote critical thinking and ability to make sound business decisions using managerial theory. Concepts are explored and reinforced by most hands-on applications, exercises, cases, and the integration of technology. The text also focuses on the most important aspects of the POLC model, emphasizing skill-building.
Giving Back
Giving Back: Connecting You, Business,and Community More than ever before, businesspeople are seeking new ways to get involved in their communities by affiliating with charities and nonprofits in meaningful and deeply powerful ways. This new mindset is one where doing good is not just positive public relations, but essential to the way the company does business. Giving Back: Connecting You, Business, and Community is a revolutionary book about the new enlightenment in business that is a direct result of the demographic, political, and social changes in the nation today. Brimming with exclusive stories of leaders who have been successful at making a difference in their own communities, this b...
