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Talk the Walk
Can corporate marketing foster sustainable consumption? Is there a strong business case? What are the key factors for successful marketing strategies and communication campaigns in that field? In answering these questions this book provides: a summary of existing research on consumers' attitudes towards green products; analysis of various marketing strategies and campaigns from pioneers companies and mainstream groups in sectors like clothing, cosmetics, food retail, and automotive; tips to communicate effectively and a practical toolbox for practitioners. This publication has been produced by UNEP, the Global Compact Office and Utopies (a French consultancy firm specialized in sustainable development strategies).
Good to Green
The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. Good to Green provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.
1,000 UK Number One Hits
The official UK charts started in November 1952 with Al Martin's Here's In My Heart at the top. Since then, there have been over 50 years of changes and we have now reached the 1,000 number one.
Making New People
On August 4, 1983, Captain Thomas Sankara led a coalition of radical military officers, communist activists, labor leaders, and militant students to overtake the government of the Republic of Upper Volta. Almost immediately following the coup’s success, the small West African country—renamed Burkina Faso, or Land of the Dignified People—gained international attention as it charted a new path toward social, economic, cultural, and political development based on its people’s needs rather than external pressures and Cold War politics. James E. Genova’s Making New People: Politics, Cinema, and Liberation in Burkina Faso, 1983–1987 recounts in detail the revolutionary government’s r...
Stranded Assets
The topic of ‘stranded assets’ created by environment-related risk factors has risen up the agenda dramatically, influencing many pressing topics in relation to global environmental change. For example: how best to manage the exposure of investments to environment-related risks so that financial institutions can avoid stranded assets; the financial stability implications of stranded assets and what this means for macroprudential regulation, microprudential regulation, and financial conduct; reducing the negative consequences of stranded assets by finding ways to address unemployment, lost profits, and reduced tax income; internalising the risk of stranded assets in corporate strategy and...
Exame
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