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Powerful B2B Content
Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort. Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how suc...
Flashman, Flash for Freedom!, Flashman in the Great Game
Three of George MacDonald Fraser’s incomparable and hilarious novels featuring the lovable rogue, soldier, cheat, and coward: Harry Paget Flashman. Praised by everyone from John Updike to Jane Smiley, Fraser was an acknowledged master of comedy and satire, an unrivaled storyteller, whose craft was matched only by his impeccable historical research. And his greatest creation was, of course, Flashman. The novels collected here find our hero in the midst of his usual swashbuckling adventures of derring-do: fleeing adversaries in the First Anglo-Afghan War; meeting and nearly deceiving a young Abraham Lincoln in America; alternately impersonating a native Indian cavalry recruit and wooing women in India; and managing, whatever the circumstances, to keep his hero’s reputation unsullied. A must-have treat for the legions of dedicated Flashman fans, and a delightful introduction for those lucky enough to be encountering him for the first time.
Flash for Freedom!
From political evenings in Wiltshire to the jungle death-house of Dahomey, the arch-cad triumphs once again by the skin of his chattering teeth.
My Search for Warren Harding
An exhilarating, brutal, comedic masterpiece—an American classic that will “leave you so giddy you’ll go and kick sand in somebody’s face” (Houston Post) When My Search for Warren Harding, Robert Plunket’s glittering story of literary sleuthing and deceit, first appeared in 1983, it garnered immediate and far-reaching acclaim. Frank Conroy at the Washington Post exclaimed, “The author pulled me in so deftly, moved me up an escalating scale of sly hyperbole so cunningly, that after a hundred pages, I seemed to have turned over the keys, so to speak, of my nervous system”; Florence King at the Dallas Times Herald, “The most exciting event in American letters for a very long t...
Captain in Calico
“Piracy’s tried-and-true hallmarks—treasure, treachery, intermittent romance and high-seas mutiny” from the Scottish author of the Flashman Papers series (The Wall Street Journal). George MacDonald Fraser was famed for his legendary series, featuring the incorrigible knave Harry Flashman. In the colorful standalone novel Captain in Calico, a never-before-published literary find, Fraser introduces another real-life anti-hero: Captain John Rackham, called “Calico Jack,” an illustrious eighteenth-century pirate who marauded the Caribbean seas. On a tranquil evening in the Bahamas, Calico Jack, long wanted on counts of piracy, makes a surprise appearance at the Governor’s residence...
From Lying to Perjury
This volume provides new insights on lying and (intentionally) misleading in and out of the courtroom, a timely topic for scholarship and society. Not all deceptive statements are lies; not every lie under oath amounts to perjury—but what are the relevant criteria? Taxonomies of falsehood based on illocutionary force, utterance context and speakers’ intentions have been debated by linguists, moral philosophers, social psychologists and cognitive scientists. Legal scholars have examined the boundary between actual perjury and garden-variety lies. The fourteen previously unpublished essays in this book apply theoretical and empirical tools to delineate the landscape of falsehood, half-trut...
Book Lust
What to read next is every book lover's greatest dilemma. Nancy Pearl comes to the rescue with this wide-ranging and fun guide to the best reading new and old. Pearl, who inspired legions of litterateurs with "What If All (name the city) Read the Same Book," has devised reading lists that cater to every mood, occasion, and personality. These annotated lists cover such topics as mother-daughter relationships, science for nonscientists, mysteries of all stripes, African-American fiction from a female point of view, must-reads for kids, books on bicycling, "chick-lit," and many more. Pearl's enthusiasm and taste shine throughout.
Marketing de Conteúdo B2B
Em Marketing de Conteúdo B2B, Gay Flashman nos guia pelo dinâmico mundo do marketing digital, mostrando como empresas e organizações podem usar o jornalismo de marca para criar narrativas autênticas e envolventes. Flashman começa abordando a crise de confiança que muitas marcas enfrentam hoje e a importância do propósito de marca como uma forma de se conectar verdadeiramente com os consumidores. A autora argumenta que o jornalismo de marca é a chave para construir essas conexões, proporcionando histórias que refletem os valores e a missão da empresa de maneira autêntica. O livro detalha como as empresas podem adotar uma abordagem de redação jornalística em suas estratégias ...
Künftige Intelligenz
Der Essay beschreibt die Geschichte und aktuelle Anwendungsfelder Künstlicher Intelligenz in gut verständlicher Sprache und wirft einen Blick in die nahe und mögliche fernere Zukunft mit der "Schlüsseltechnologie des 21. Jahrhunderts", wie Chinas Staatschef Xi Jinping sie nennt. Im Mittelpunkt steht die Frage, welche Haltung wir Menschen als Individuen, als Gesellschaft und als Völkergemeinschaft zu den immer leistungsfähigeren smarten Algorithmen finden. Denn die Technologie dringt, meist unbemerkt, in immer mehr Lebensbereiche vor, die bislang als menschliche Domänen gegolten haben - denken wir an die Automatisierung der Arbeitswelt, selbstfahrende Autos oder autonome Waffensysteme....
