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Damn Good Advice (For People with Talent!)
  • Language: en
  • Pages: 176

Damn Good Advice (For People with Talent!)

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite...

George Lois on His Creation of the Big Idea
  • Language: en
  • Pages: 246

George Lois on His Creation of the Big Idea

  • Categories: Art

The work of advertising's most famous art director.

George Lois: The Esquire Covers at Moma Se
  • Language: en

George Lois: The Esquire Covers at Moma Se

  • Type: Book
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  • Published: 2010-09
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  • Publisher: Unknown

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Sellebrity
  • Language: en
  • Pages: 282

Sellebrity

A survey of the unforgettable career of legendary adman George Lois.

What's the Big Idea?
  • Language: en
  • Pages: 308

What's the Big Idea?

  • Type: Book
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  • Published: 1993
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  • Publisher: Plume Books

Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.

Covering the '60s
  • Language: en
  • Pages: 214

Covering the '60s

  • Type: Book
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  • Published: 1996
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  • Publisher: Unknown

George Lois was the genius graphic designer responsible for the legendary series of covers of Esquire magazine that were an icon-shattering and icon-defining commentary on the '60s. This collection of the best of those covers includes short anecdotes by Lois, but the chief interest is in the pictures he created. His covers were generally poster-like and free of excess words, and yet these pictures say plenty. The list of subjects is stellar: Marilyn Monroe, Norman Mailer, Muhammad Ali, Andy Warhol, Germaine Greer, and Richard Nixon. Sometimes the picture is a tease for the story within, sometimes it subverts it (as in the cover of a hangdog Roy Cohn with a ridiculous halo that accompanied a self-justifying piece written by Cohn). Only one of the covers reproduced here, a nude shot of Jack Nicholson, was cut before press time.

LOIS Logos
  • Language: en

LOIS Logos

George Lois, of Lois Logos, showcases his logos with his own comments on why they work.

Iconic America
  • Language: en
  • Pages: 335

Iconic America

Celebrates the unique qualities, eclecticism, and international influence of American pop culture and design through photographs and brief commentaries of more than 350 iconic people, symbols, memorabilia, and other examples of Americana.

The Art of Collecting Art
  • Language: en

The Art of Collecting Art

  • Type: Book
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  • Published: 2020-06-08
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  • Publisher: Unknown

George Lois is the art director who conceptualized the Esquire magazine covers from 1960 through 1970 considered so visually and culturally groundbreaking that 32 of then have been installed in the permanent collections of New York's Museum of Modern Art. He is the author of 11 previous books, including Damn Good Advice, published in 7 languages. As an advertising and graphic design legend, Lois created some of the best known, most revolutionary ad campaigns of the 20th century.Now, he proudly presents his 12th book, The Art of Collecting Art.For over 60 years, Lois lived in a spacious apartment in Greenwich village, the artistic heart of New York city, with his wife, rosemary, whom he met in art school, and two sons, harry and luke. it was there that they managed to amass one of the world's most important collections of primitive art.Known for their "keen eye" in the art collecting world, George and Rosemary started acquiring art in the 1960s on installments (at one point owing money to almost every great art dealer in Manhattan).Their love story, and their love of art, will inspire you to experience "The Shock of the Old."

The Art of Advertising
  • Language: en
  • Pages: 325

The Art of Advertising

  • Type: Book
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  • Published: 1977
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  • Publisher: Unknown

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