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The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
Overview: The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation.
This text combined with its accompanying Web-based pedagogy and content presents a real-world environment through integration of computer technology-role-playing, multicriteria peer evaluation, and team presentations.".
O’Brien’s Introduction to Information Systems 15e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text’s focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.
For undergraduate/graduate-level Data Mining or Data Warehousing courses in Information Systems or Operations Management Departments electives. Taking a multidisciplinary user/manager approach, this text looks at data warehousing technologies necessary to support the business processes of the twenty-first century. Using a balanced professional and conversational approach, it explores the basic concepts of data mining, warehousing, and visualization with an emphasis on both technical and managerial issues and the implication of these modern emerging technologies on those issues. Data mining and visualization exercises using an included fully-enabled, but time-limited version of Megaputer's PolyAnalyst and TextAnalyst data mining and visualization software give students hands-on experience with real-world applications.
Packed with essential information, this valuable volume helps future business management professionals learn to make and support managerial decisions, providing a thorough understanding of the support aspect of DSS. Written from a cognitive processes and decision-making perspective, it concentrates on issues that emphasize managerial applications and the implication of decision support technology on those issues. The volume examines data warehouses, intelligent software agents and DSS system development, as well as an introduction to decision support systems, decision in the organization, modeling decision processes, group decision support and groupware technologies, executive information systems, expert systems and artificial intelligence, knowledge engineering and acquisition, and data mining and data visualization. For Data Warehouse Administrators, CIO and Directors of Information Systems.
The second volume of this popular handbook demonstrates the richness and breadth of the IS and IT disciplines. The book explores their close links to the practice of using, managing, and developing IT-based solutions to advance the goals of modern organizational environments. Established leading experts and influential young researchers present introductions to the current status and future directions of research and give in-depth perspectives on the contributions of academic research to the practice of IS and IT development, use, and management.