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Entrepreneurship
The authors present core concepts of entrepreneurship in an easy-to-follow, logical sequence. Starting with basic definitions and an overarching conceptual framework in Part I, the book then addresses topics pertaining to Venture Initiation (Part II), Venture Management (Part III), and Venture Development (Part IV). Each chapter contains a case study in which a real-life entrepreneur, who confronts the issues of growth and competition, is followed. Venture initiation and development are key components of this book. Entrepreneurship has all the standard features that entrepreneurs-in-training need. The book's strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.
A Research Agenda for Sales
A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Featuring original research and current developments in the field, the chapters focus on critical topics and provide answers to important questions by company leaders and sales scholars.
StartUP SOAR Coaching
Start-up now, get inspired to create a high impact international business, make a difference by putting ideas into action, and produce a return on investment with your talents. Entrepreneurs gain satisfaction by using their talents to produce new wealth for both society and themselves. In a modern world, employment choices typically fit established institutional norms. A “good” job in a government bureaucracy or a large corporation, with its abundance of restrictive policies, may not provide much work satisfaction despite the employment benefits and stability. If you have ever thought, dreamed, imagined, or fantasized about starting a business, or being part of a company doing creative w...
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Theoretical Developments and Future Research in Family Business
Until recently, research in family business has been confined to a sub-group of entrepreneurship scholars, labor economists, and sociologists. Family business employment is often the only economic option available to migrants, the first entrepreneurial experience for young people, and a source of an economy's new business creation activities. These issues are typically framed in terms of the generational transfer of wealth, management succession, or the interplay between the economic system of a family and its sociopolitical system. The phenomenon is clearly widespread but for some reason continues to be poorly understood. We believe that progress on the empirical front has been hampered by ...
Innovating
Discover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout product, service, or business—just a hunch that you can scale up to impact. Innovation is the subject of countless books and courses, but there’s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach—a doer’s approach developed over a decade at MIT and internatio...
Handbook of Research on Family Business
. . . this Handbook is a good example . . . for those interested in giving a more articulated and solid flavour to their research. Andrea Colli, Business History The authors have taken a lot of pain in putting this Handbook together. As the name indicates, this is an excellent Handbook for researchers. Global Business Review The Handbook of Research on Family Business has collected and synthesized a broad variety of topics by notable researchers who share a common dedication to family business research. This Handbook provides a comprehensive treatment that advances the frontiers of knowledge in family business, provoking valuable thoughts and discussion. The Handbook serves as both an author...
The Global Issues of Information Technology Management
With the political and social changes taking place in Eastern Europe combined with the changes in Western European markets and Japanese global marketing strategies, American corporations now can utilize information technology as the ultimate weapon in reshaping/expanding their global marketing strategies. Today, global information technology is not just a set of tools for computing, but rather is viewed as a strategic tool to bring organizations growth and prosperity. The Global Issues of Information Technology Management is the right source for discovering untapped potential of your information technology. It is a global tool for the growth and prosperity of your organization.
Enterneurship in Hospitality
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
