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International Business
Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Educating Managers for Business and Government
Managers, in both the private and public sectors, are increasingly recognized as critical in the use of scarce resources for national development. There is no unanimity of opinion, however, regarding the models or approaches to management education that are most appropriate in different environmental settings. Traditionally, management education has been dominated by the need to train executives for large-scale enterprises. But the 1980s has seen a global trend toward the deconcentration of business. The future development of the indigenous business sector in the developing world depends heavily on the emergence of small and medium scale entrepreneurs. The roles of public administrators with...
International Business
Leveraging their extensive background at multi-national corporations, co-authors Shad Morris and James Oldroyd created an International Business course that is current, concise, and easy to implement. As instructors themselves, the authors focused on engaging pedagogy that prepares students for the global marketplace and created interactive resources to deepen the learning experience. This second edition of International Business includes extensive updates including coverage on important topics like COVID-19, Brexit and the US-China trade war. Additionally, the WileyPLUS course provides just-in-time resources like chapter introductory videos, whiteboard animations, cases/case application problems, adaptive practice, and more to help students apply their learning and think critically.
Ethical Issues in International Marketing
Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.Delener and his contributing...
International Business, International Adaptation
With the incisive and comprehensive exploration of international business in the modern world, in this edition of International Business, an accomplished team of educators and business practitioners delivers a revitalized approach to the discipline that brings international business to life. This edition of the book includes one-of-a-kind chapters on sustainability, poverty, and innovation, as well as explorations of the COVID-19 pandemic and its effects on commerce, the business implications of social and civic justice, race, and inequality debates, and new case studies including one on equity, diversity, and inclusion at Microsoft. The book efficiently prepares students for the global econ...
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Business Decision Making in China
Knowledgeable decision making not only saves you time, money, and effort, but also leads you to extra opportunities. Business Decision Making in China improves your business acumen by showing you who (in itals) is involved in business decision making, how (in itals) decisions have been made, what (in itals) the characteristics and strategies of Chinese decision making are, and why (in itals) decision making has followed certain patterns in China. Practitioners, consultants, and government officials who are involved in business with China as well as academicians researching or teaching about business in East Asia will find this book to be an invaluable resource. Business Decision Making in Ch...
Innovations in Hospital Marketing
This groundbreaking volume explores every facet of marketing for hospitals. Experienced practitioners and marketing educators show you how to improve your current program with tips and insights that would normally take years to acquire!
New Meanings for Marketing in a New Millennium
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
American Businesses in China
Since the publication of earlier editions of this book, China's political and economic landscapes have changed dramatically, with the rise of new leadership, evolving alliances, tariff wars, educational policies and technological advancements. Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in the 21st century. Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China's roots in Confucian identity and its effect on modern business culture. Case studies of American businesses that have been successful in China are included. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.
